How much of this is an "end" to Chromecast and a rebranding of Chromecast to "Google TV Streamer"? It seems like the bare-bones experience of a Chromecast being tied to a phone (or browser) is getting replaced with an Apple TV like experience. If this is the case, it might be a (rare) example of a good branding shift from Google.
I have had two Chromecasts (the original and an Ultra) and I feel like both were hampered by the phone requirement. Part of this is my house having kids without phone who would have liked to have access to Netflix, and part is due to my Apple TV use, which I use far more often.
I'm sure there will be some loss of functionality here, but hopefully it's with the benefit of a much better user experience.
The 4K Chromecast "with Google TV" basically was that already, since it has the full-screen menu-based interface and remote. It seems a bit silly to me that they're tossing the brand aside but maybe they're doing that for exactly this reason.
I own the 4K Chromecast and it's pretty good. But in my opinion "Chromecast" was always a bad brand name. I guess it originated in the browser, but it's so far removed from that now; "Chrome" no longer makes sense.
Probably true, but it's not like "Google TV Streamer" is any better.
There’s gonna be about 12 more names/products before they settle on something.
Nest TV, Gemini TV...
Gemini Ultra Nest TV with Chrome Cast Ultra™
https://www.youtube.com/watch?v=EUXnJraKM3k
"Google TV Streamer" pretty exactly describes what this thing does. It's from Google, and it streams things to your TV.
"Chromecast" was more puzzling. What's "Chrome"? Isn't that a browser? What does this have to do with anything? And what is "cast"? Does it broadcast something? Etc.
On the other hand, "Google TV Streamer" also describes Chromecasts and is immensely less memorable or distinctive.
It'd be like if Apple decided to rebrand Macbook to be "Apple Laptop". Sure, it's accurate. It's also crap.
Wait til you hear about Play Store. Been over a decade and I still cringe.
Yeah that's just an awful name, could've just gone with a streamlined version of what they have, e.g. "Google Cast".
I agree, but they're not just rebranding. They also doubled the price, ostensibly because they changed the form factor and added "AI". I don't need a visible device or AI just to stream YouTube or other video apps.
They explicitly call it "premium" in the launch page. Time to move upmarket in the hopes of actually making a profit.
Roku sells dongles at the same price point, without many other services with which to subsidize the hardware. I am sure Roku monetizes the users in the same ways as Google can, so I do not understand how Google cannot make a profit from them.
*enough profit
Remember that Google has sunset many products because those profits pale in comparison to search and advertising.
How does search make them money? They are paying everyone to be their default search. Isn't search just an input of data to push ads based on the search as well as taking the user with more metrics based on the search query?
Sure, but I do not see how that improves by focusing on the “premium” hardware. Unless the box is actually cheaper, I would expect the AI capabilities to cost more (either on cloud infrastructure or higher performance chips). Worsening their margin per unit.
People just want to watch Netflix or Disney with minimum friction. A box that is twice the price of the competition, with questionably useful AI features does not seem a winning play.
It can, but it has to support all the ads infrastructure that is about to collapse.
About to collapse? How so?
The same way Roku does not make a profit from them.
https://www.macrotrends.net/stocks/charts/ROKU/roku/profit-m...
Confused as to why "Google TV" didn't win out in the end. Seems like the obvious choice. Is it boring? Sure.
Does it immediately tell you absolutely everything you likely need to know if you're not already buying an Apple TV? Yes.
Google TV is already the name of their software platform (based on the Android TV OS) that TVs run
Yes but that's really the same as this just in a separate box. Makes total sense to bring it under the same naming tree.
I'd call it "Google TV Box" though. Streaming is too contrived and not everyone knows what it means. Xiaomi use the Box naming too and that seems to go down well.
Agreed. My initial guess was that the Google TV Streaming name had something to do with a Twitch-like streaming platform.
The reason Google TV didn't win (and the reason why it kind of did) is that Google TV already won for something else closely related, which this is being associated with:
https://tv.google/
The earlier Chromecasts did run a cut down Chrome on cut down ChromeOS. https://source.chromium.org/chromium/chromium/src/+/main:chr...
It was a good brand name when it launched, but not for how it evolved.
It was a device that made it possible to cast video from your Chrome browser. When it was released in 2013 it reinforced the superior utility of Chrome which had just began to dominate browser market share.
Embedding the Google Cast protocol directly into video streaming apps and having the Chromecast brand name coexist alongside the Android TV and Google TV brand names made things confusing.
That doesn't really matter, everyone know what a Chromecast is, that is worth far more than a descriptive name.
Most impotantly, it has ads!
Yeah that's really what kills it for me. Why do I have ads on a device I paíd for??
This drives me nuts. When I first got the original fire tv it was fast and had no ads. I could easily recommend it. Now it’s stuffed to the brim with ads and is incredibly slow. When this one dies I’ll likely not buy a hardware device from Amazon ever again.
At least on a Roku you can block the ads with a PiHole
Exactly. They already killed the OG Chromecast with the "with Google TV" Chromecast.
Now they are just killing the Chromecast branding for now. But they've been known to kill a brand only to resurrect it a few years later.
I have one of these and I am going to be blunt: I just can't figure out the privacy. At. All. I have kids (and their many friends) running through the house using TVs and streaming etc and I don't want them browsing through my YouTube viewing history or filling it up with their dumb kid shows nor accessing things I don't think are appropriate at random times.
But for whatever reason when I plug in the 4K with Google it's the annoying nagbot that refuses to do anything unless I'm logged in (not to mention my password is not exactly easy to type using the remote) and then it drags in my whole YouTube history and the device is useless and nags you to hell when not logged in.
It's so much easier and less insane to just use Roku. I can throw YouTube videos at the Roku without being logged in and the device works just fine. Google seems to be constantly changing things and I have no interest in playing wack-a-mole with whatever thing they decide to change this week.
Roku's just work and they rarely change. That trust just does not exist with Google's products.
Chromecast is a terrible brand. It immediately confuses the customer. Why does my Chromecast not have Chrome on it? Who thought of that?
the phone/browser lock-in is largely due to lack of a standardized and open protocol to stream content in this manner. in the wireless-display-sharing ecosystem the chromecast is unique in that, when possible, it streams content from the original provider on a local client rather than relying on mirroring your device's display. this gives a better user experience but required participation from each service provider.
i'm surprised netflix or amazon hasn't tried to create a standardized protocol for asking another client to initiate a stream from a provider on your behalf, including passing account credentials and allowing for widevine and other drm. if this was successful, it would open the market for chromecast-like-devices from other vendors.
Amazon is pushing Matter Cast, which is in many ways superior to Google Cast, most of all by being open. Its biggest downside is that it's not supported by anyone else.
Didn't Chromecasts work with DIAL which was an open protocol?
https://www.dial-multiscreen.org/dial/protocol-specification
Google Cast was originally built on top of DIAL, but DIAL itself is mostly about device discovery IIRC. Nowadays it's all mDNS instead.
DIAL is literally discovery and launch. The discovery part is just SSDP. The rest of DIAL is entirely state tracking the stream, sending playback commands, requests to launch content, etc. through REST endpoints. It seems entirely possible to me for a revision of the spec based off mDNS for discovery rather than UPnP, and most of the document would be the same.
The DIAL spec documents spend three pages talking about discovery and sixteen pages talking about state tracking, launching, HDMI-CEC, etc.
It's a pretty basic protocol spec since it mostly relies on things like UPnP for discovery and HTTP REST so a lot of complications are already defined in other specs.
The new (Google TV Streamer) device seems to support Matter as a protocol, so maybe there is more hope here...
There's a lot of Matter Cast that feels fairly reasonable as a protocol, but the flaws here are so wildly absurd. I want this effort to sink so bad. As a protocol I vastly prefer Open Screen Protocol, which was begat to support W3c Secondary Screen wg's Presentstion API. https://w3c.github.io/openscreenprotocol/ https://www.w3.org/TR/presentation-api/
Matter Cast has what to me are grevious limitations:
1. Connecting clients can only talk to existing Endpoints running on the target device. If I use Tidal for example, the smart speaker or smart TV needs to already be setup with that app, and needs to be willing to let a background service run & register itself with the platform. https://github.com/project-chip/connectedhomeip/blob/master/...
2. Only native apps are supported. There's no protocol to say open a webpage & control that. As a solo dev I can throw together a universal Presentation API multi-display experience in hours. Shipping even one native app would take many weekends & lots of legal hoops. Getting on the apps store for even 50% of TV's or speakers seems daunting beyond imagining.
3. No support for multi-party sessions. Only one user can interact at a time.
4. No support for the Web's Presentation API. Since it's not based around urls & web pages, it would require lots of additional work to make it support the standard web pages have to spawn a remote display.
By compare, Open Screen Protocol lets any target device open any web page, which is very similar to how Chromecast development works today (and how DIAL worked before). Whether the target device is Android, Apple, WebOS, Windows, Tizen, or other, the expectation that I could Open Screen Protocol cast to it remains the same. Where-as Matter Cast requires a native app on the device & the app has to be installed & potentially even greenlit by the target device platform itself.
OpenScreenProtocol really looks to have it all, & the model is so much more universal. Really wish we saw some device makers pushing for it these days.
Well, better than Doesn't Matter Cast.
The standardized protocol already exists and it’s called DLNA which Chromecast initially cannibalized in its first release and then basically killed off every single other DLNA provider and app because they Sherlocked the feature into the Android operating system and to the Chrome browser.
Now that they are at risk of being split up for their monopoly, and as they lose an Antitrust case for their search monopoly, they are probably looking to kill off the Chrome brand because Chrome is how they entirely dominated the web, warping it to their standards and killing more open standards in favor of their Proprietary technology.
I vaguely remember DLNA... Which is to say, I remember it barely working at best and mostly just wasting a lot of time debugging configuration and network nonsense.
Arguably the biggest advantage of Chromecast was just not having to deal with all that.
Chromecast also allowed you to stream Netflix... I'm not sure DLNA ever got to that point.
DLNA is meant to play media from a media server on a home network. It doesn't make sense for Internet services to implement DMS. The relevant standard for casting using web protocols is DIAL.
I was at my brother's on vacation and we were sharing some vacation pics. The mirroring worked pretty well but I do wish there were a straightforward way to just cast a browser to a TV in a standard way.
In Windows, you can press Win+K to pull up the Cast menu. Lots of smart TVs and streaming devices will work with it. You can mirror or extend your display to it.
This is through standardized protocols.
I admittedly don't use Windows.
I feel like the thing you are describing as lock-in is, in a critical sense, quite the opposite. It gave you the power to make a dumb TV into a versatile streaming system that's not locked down and beholden to Smart TV software.
I wouldn't say opposite. You're still choosing one company's platform.
AirPlay has the same capabilities, I believe even in the original v1 version - back then only for Audio as it didn’t support video at all.
Exactly -- it's not an end at all, just a rebranding.
And it's about time. "Chromecast" was always a terrible brand IMHO, because it had utterly nothing whatsoever to do with Chrome, except that there happened to be a "Cast..." menu item in Chrome. But you can cast from lots of apps that aren't Chrome. It would have made just as much sense to call it "Gmailcast" -- that is to say, no sense at all.
"Google TV Streamer" isn't particularly memorable, but it's perfectly logical and intuitive. And it doesn't introduce confusion with a browser. Google wants the brand to be Google directly, not some sub-brand. Makes sense to me.
Well, back in the day (and I feel old now), the ability to cast a chrome tab to a TV with a $30 dongle was huge. It was a great brand until it got commoditized.
As a brand I’m of the opinion that “Chromecast” was a huge success. All non technical people I know basically call any stick/dongle and even devices like an Apple TV a “Chromecast”. For them, if you watch anything that isn’t linear cable TV (so: YouTube, Netflix etc.) on your TV you’re “casting”. And for a while Chromecast was fantastic because it turned any dumb TV into a smart TV.
Now that every TV has apps and even the older people watch more streaming than cable TV, sure, it is a good moment to say goodbye to the mental image of what Chromecast was. But if you measure success in tech by how many people outside of the “HN crowd” are familiar with a thing, Chromecast is right up there with something like Dropbox.
From a user perspective you're right but from a technical sense, Chromecast got its roots as little more than a remote-controlled Chrome session. Alike the Netflix DIAL protocol that it evolved from, Chromecast was for many years merely a hdmi-out stick device that ran Chrome!
It's not at all clear to users though, isn't a meaningful name. And now as well as web there are also Android Custom Receivers from Chromecast. https://developers.google.com/cast/docs/web_receiver/basic https://developers.google.com/cast/docs/android_tv_receiver/...
It would have been interesting if there was an alternate path where Chromecast really did expose its underlying browser-ness better. If I could just tell my phone to cast hacker news and then scroll on my phone's screen. I wonder if that was ever considered.
Also note that ChromeOS was also a web-centered thing at the time, so there was some symbiosis with that. Both web powered tech platforms. But given the recent announcement that Google is killing ChromeOS & Android is the way forward for everyone, well, extra sensible that Chromecast has to go: finalizing/cementing the (imo unfortunate for all) cultural victory of Android-over-all at Google.
I agree. The branding doesn't really matter as long as casting still works. It seems like an odd choice for Google to frame this in such dramatic terms, especially when so many people have already been burned by their tendency to kill popular products out of the blue.
I get the lamentation of the final nail in the coffin of what was just a simple wireless HDMI dongle, and I agree that there's a real need for that. Having said that, I love my 4K Google TV Chromecasts. All I'd ever wanted was something that combined the Fire TV Stick and the Chromecast into one device, and this delivered perfectly. The compact form factor makes it easy to keep a spare in my backpack for whenever I might need it while away from home, which comes in handy often.
My problem with this is that it sounds like they're discontinuing a product that works perfectly well, and replacing it with something slightly worse (for my use case) at 2x the price. Granted, for now they are still selling the Chromecast, so they have time to introduce a future "Google TV Streamer Mini" that retains the form factor of the Chromecast. As long as they do that, I don't really care what they call it.
Newer Chromecasts ship with a remote and do not require a phone. Multiple people can be logged in too.
True, but at that point, what does the "Chrome" part of Chromecast mean? It made much more sense when the device was tied to a browser, and then (kinda) apps on a phone. Once they added a remote, I think the writing was on the wall for the name "Chromecast".
Google TV is a better "brand", IMO.
but the new brand is actually "Google TV Streamer" (3 words)
why didnt they just go for "Google TV" (2 words)
they also could have played a bit "Google TOP" (because its a table top device) , "Google S" (S for Streamer) , i think the 3 word "Google TV Streamer" , is function over form gone wrong
There's an entire app called Google TV already. https://tv.google
Weird thing about this is the best thing about Chromecast is it’s not an Apple TV form factor and experience and the worst thing about Apple TV is it’s not a Chromecast style stick.
I just don’t see where a TV would even exist that doesn’t offer what’s in the box built in already, but I definitely know a lot of TVs where Chromecast or AirPlay just doesn’t work on the base unit.
Every "smart" tv is definitely spying on you. Your best defense is never setting it up or buying a dumb tv I'd you can still find them. Control your data! If you're going to surrender your data willingly to apple, google then fine that's a choice, but smart TVs like modern cars have no choice.
Who even makes a good non-smart tv these days? I'm not going to limit my watching experience just to avoid a tv having apps.
Streamer is 3x more expensive vs Chromecast.
- $30 HD Chromecast https://www.amazon.com/Chromecast-Google-TV-Streaming-Entert...
- $99 ("just") Streamer https://store.google.com/product/google_tv_streamer
The ending allows them end support which is September 2027.
FYI Google stopped pushing critical security updates to the 1st gen Chromecast already. I'm not saying it joined a botnet already but maybe~ https://support.google.com/product-documentation/answer/1023...
The decent solution to the remote-less Chromecast is to buy a super cheap android tablet to use as a remote.