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I sold TinyPilot, my first successful business

xyst
79 replies
1d3h

Wild. I vaguely remember this founder spending an obscene amount of money on some boutique firm to give homepage a small update.

Seems he exited the Google grind about 6 years ago. I guess salaries were between $180-250K during that time frame.

Google grinder for 6 years: $1,080,000-$1,500,000

Entrepreneur: “$920k over four years (with sale)”, but doesn’t include the 2 bombs he had prior to successful exit.

(None of these figures taken into account taxes or benefits)

Seems like he took an L, but in the end at least he didn’t end up in the salt mines. The education of learning as you go is truly underrated though.

shooker435
35 replies
1d2h

This mindset assumes that the only measure of success is monetary. If he left Google to try and get richer than staying at Google, then sure, he probably lost.

However, he kept trying again before job hunting or returning to big tech. This tells me the monetary factor was smaller than something else.

You mention the underrated educational experience in your last sentence, but there's so much more than that. He was probably never worried about his autonomy, being laid off, working with (or for) people he didn't want to work with, corporate politics, or anything else corporate bureaucracy introduces. This likely freed up his brain to be more creative and actually be used to 100% of its capacity.

I believe the obsession with TC in tech is highly problematic and there are a lot of talented folks optimizing for promotions via internal politics, rather than solving real problems for real people.

I also wish healthcare wasn't tied to employment, but that's a post for another time.

talldatethrow
31 replies
1d2h

How is healthcare tied to employment? Isn't it available to buy on the open market?

sesm
16 replies
1d2h

In US buying medical services without insurance is very expensive. You choices are:

- get health insurance from your employer

- get covered by insurance of your spouse

- buy insurance from your own pocket

- don't buy insurance and risk loosing a lot of money in case of health emergency

yojo
14 replies
1d1h

My wife runs her own consulting business, I’m taking a break from tech work. This means we buy insurance on the federal marketplace (healthcare.gov).

It is expensive, but not insanely so. Family of four, living in Oregon, non-smoking, our premium is ~$1k/month. Granted it’s a high deductible ($12k), but it protects us from the kind of catastrophic emergency that could wipe out our savings. We are fortunate to not have expensive, ongoing conditions.

Granted, $12k/year is a lot for less affluent families, but government subsidies can bring the premium down considerably if your income is low enough.

And while the coverage is far inferior to my old FAANG luxury health plans, it still works well enough.

ThePowerOfFuet
11 replies
1d

Family of four, living in Oregon, non-smoking, our premium is ~$1k/month. Granted it’s a high deductible ($12k), but it protects us from the kind of catastrophic emergency that could wipe out our savings. We are fortunate to not have expensive, ongoing conditions.

Family of two, living in the EU, non-smoking, our premium is ~€0/month. Granted it's a €0 deductible, but it protects us from the kind of catastrophic emergency that could wipe out our savings.

nkmnz
2 replies
23h26m

Are you unemployed? Otherwise, this is just not true. Assuming OP and his wife earn average incomes for academics in the US, they'd pay 2x ~920 USD per month in Germany, totaling 80% more than the premium and only 9% less than the worst case scenario of OP having to pay the full deductible.

FireBeyond
1 replies
22h3m

Average salary for a full professor in the US is $129K, which would put it closer to $800.

That being said, the average professor salary in Germany is around 84,000 Euro, so it's closer to $560 a month.

You also ignore that after the high deductible is paid in the US you're still paying co-insurance and co-pays. (I love how US health insurers describe these as "your contribution" to your healthcare costs, as if you weren't already paying premiums and deductibles, but the magical insurance fairy is...).

nkmnz
0 replies
13h33m

Yeah but you need to put the 1k OP pays into the context of US salaries, not German salaries.

dhosek
1 replies
23h57m

Healthcare delivery in the US is — not good.

pc86
0 replies
19h1m

Absolutely, that's why you hear about rich Americans traveling internationally to have their medical procedures done.

PKop
1 replies
23h35m

But after taxes and lower salary, I bet you're more than $12k/yr behind an equivalent US employee's net earnings yes?

brianwawok
0 replies
22h26m

Yes 100%. You can make 50k as a developer in London or 250k in California.

troad
0 replies
16h57m

This is flat out not true. Your health insurance is paid by your employer, and it's not at all cheap. If you were self-employed, you would be paying for your own health insurance. This is de facto the same system as in the US, except it's a criminal offence not to purchase insurance.

In the next-door Czech Republic, it's even mandatory to buy health insurance if you're unemployed, unless you go and register with the 'Ministry of Labour' (which requires you to spend inordinate amounts of time jumping through insane bureaucratic hoops, and is ultimately time limited). Consider for a moment the effect of these laws on people with mental health issues, the homeless, and itinerant minorities like the Roma.

Had a tough year out on the streets, but now getting back up on your feet? Congratulations, here's your back-debt for the 'public' health insurance you failed to purchase, you criminal. Want to take a few months off between jobs? Gotta go down, in person, to your local health insurance office to purchase yourself some public health insurance. Want to start a new business, but haven't made a profit yet? No worries, here's your 'minimum rate' of mandatory health insurance - prepare to shell out several thousand euros a year and spend time every quarter filing paperwork with the government health insurance bureau.

There are excellent public health care systems out there (e.g. Australia, and probably the Nordic countries) but much of continental Europe has truly terrible ones. And that's before you even discuss the difficulty of securing a doctor, or the actual quality of medical care received.

talldatethrow
0 replies
23h13m

Taxes you pay pay for this, or your employer pays it instead of paying you.

Now you can argue that health care costs less on a per basis, or even per productive taxpayer basis, but that's a different matter. Maybe the US could recreate your healthcare COST system, but it doesn't have to also take on your payment system (tax instead of direct)

groby_b
0 replies
23h44m

Your premium is paid by your employer. Please revisit the statement when you are self-employed.

Also, turns out there is a deductible if you don't want to pay a fortune for self-insurance.

Well, at least there is in Germany. And the premium ends up being ~$1k/month.

US health insurance is crappy in many ways, but EU health insurance isn't a magic fairy unicorn either.

codegeek
0 replies
1d

:). If only people in America understood how they are being scammed by the Health Insurance Mafia.

nativeit
1 replies
1d

I had the misfortune of suffering through a multiple sclerosis diagnosis when I was just 18-years-old, and the bottom line cost for that (only outpatient care) was approaching $50k in 2001. I imagine that price has more than doubled since. It caused my financial condition and professional development to crash and stall just as it was beginning. It’s impossible to know what might have been, but I sincerely believe that my circumstances, and the limited options for mitigating their long term effects, cost me (and by extension, society) at least 10x that initial bottom line cost in missed opportunities, and lost productivity/wages.

What makes the issue so terribly entrenched, apart from our peculiar association between health insurance and employment, is how utterly opaque everything about healthcare costs are. Both systemically, in that it’s much more difficult to craft policy, as well as practically, in that for many (most?) individuals it can be impossible to know in advance how much any given course of treatment might cost, and no opportunities for “shopping around” or price comparisons.

For most Americans, and companies, I think our healthcare system is essentially a very short-sighted and inefficient tax. For others—people in situations such as mine, and very probably for a meaningful portion of the ~30M-50M Americans still uninsured/underinsured—it’s an unreasonably high burden that accounts for so much more than just the money spent, and a constant specter clouding their lives in uncertainty and risks. For the self-employed and entrepreneurs, it’s a crucial consideration that defies simple calculations, and just by the averages will have prevented a significant number of potential endeavors from ever leaving the initial planning stage and/or denied startups access to otherwise valuable talent. We should be pursuing bigger picture policies, and while I’m not arguing that the federal government is a good answer to everything, it’s clearly the answer to this kind of management of universal needs with clear societal benefits.

Sorry for the lengthy comment, my hamster brain was apparently restless. For anyone who did, thanks for taking the time to read.

uxcolumbo
0 replies
22h28m

Thanks for sharing your story.

It’s a tragedy that universal healthcare and tougher regulation against unhealthy food is still not achieved.

If you don’t mind me asking, what advice would you share to deal with such diagnosis and making it through?

jonas21
0 replies
1d

buy insurance from your own pocket

In other words, buy it on the market, like the GP said.

With ACA subsidies, you'll never have to pay more than 8.5% of your income in premiums for a mid-range plan. And that's in the worst case -- it'll typically be less (if you make less, you'll qualify for larger subsidies or free healthcare, and if you make more, the proportional cost of insurance premiums will be lower).

demondemidi
6 replies
1d1h

In the US there is the affordable care act from ~2013, where anyone can purchase insurance from a pooled market subsidized by the government up to a certain income (50k I think). But that is also impacted by the state you live in, as the states negotiate the contracts paid by federal dollars (I know it's effed up). So the ACA is cheaper on the west coast than it is in Alabama. Today, a "gold" policy for a single man in his 40's is about $900/month through the ACA. The cheaper "emergency" plans (aka "trash" plans) appended by Trump are still a few hundred dollars, but cover almost nothing.

I now pay $120 for me and my wife for a plan that is better than the $1000 plan through the ACA in Oregon because I'm no longer self employed.

That's almost a 10x difference.

After working for myself for 12 years, hustling consulting and contracting gigs, I'm way happier working for a company that pays well, has great benefits, and I always know I have a paycheck coming.

talldatethrow
2 replies
1d

I have a feeling your employer is paying the difference, so basically you're paying one way or another.

runako
0 replies
1d

Exactly this. People feel like wages have not been increasing. In reality wages have been increasing, but employers are passing most of the increase over to health insurers.

demondemidi
0 replies
15h45m

No feeling that is the reality. But corporations get steep discounts. They pay about half to a quarter of what I would pay on my own.

lotsofpulp
2 replies
1d

I now pay $120 for me and my wife for a plan that is better than the $1000 plan through the ACA in Oregon because I'm no longer self employed.

Look at box 12 code DD on your W-2. That is the total amount you are paying for your health insurance (it’s just that your employer is paying it directly). It’s still counted in the cost of employing you though, obviously.

Assuming you have a silver or gold level plan, total cost to insure you and your wife is the same on healthcare.gov or if your employer buys it.

The only broad savings are if your employer is self insuring and their risk pool (employees and their families) are disproportionately low risk (young and single).

demondemidi
1 replies
15h42m

It is much lower than what I would pay on ACA.

lotsofpulp
0 replies
12h31m

I wonder if your employer sponsored plan is not ACA compliant.

Health insurance has a 2% profit margin, and premiums are tightly regulated by state insurance commissioners. So a wildly different premium indicates a change in coverage, or a change in the underlying risk pool.

For an annual out of pocket maximum of $10k to $18k and age rating factors capping age 64 premiums to 3x age 21, the minimum bronze/silver monthly premium should be somewhere in the ~$400 to $1,200 depending on age. For example, see NJ’s premiums here:

https://www.nj.gov/dobi/division_insurance/ihcseh/ihcrates20...

floating-io
3 replies
1d1h

Employer-offered plans tend to be extremely good value, so the vast majority take advantage of them.

I was paying <~$300/mo on that plan. I now pay over $700 on a directly-acquired plan. So that's problem one.

The bigger problem, IMHO, is that quitting means changing your insurance, which isn't just a financial change. It can also end up requiring you to change medical providers, which is no small deal!

This adds massive friction and stress to the act of quitting/changing jobs, a major source of leverage on the employer's side.

And that's to say nothing of the fact that it's effectively an overly burdensome tax on new entrepreneurs. It's a reinforcement of the concept, "you have to have money to make money".

JMHO on the topic; for reference, I'm a new entrepreneur very early in the process. I'm just lucky enough to be able to risk the attempt.

lotsofpulp
2 replies
1d

I was paying <~$300/mo on that plan. I now pay over $700 on a directly-acquired plan. So that's problem one.

This is relatively small pickles. Your employer paying a few hundred, maybe a thousand dollars on your behalf if you are old, per month. You can buy the same on healthcare.gov

brianwawok
1 replies
22h27m

You actually can’t. There are off market and on market plans. Even though it’s by the same insurer, on market insurance is only taken by 50% of the places that take the off marketplace plans. Been down that road a few years ago and it was a disaster. Ended up getting a great plan for my company through the state chamber of commerce.

lotsofpulp
0 replies
22h8m

In my experience in west and northeast coast states, the plans are the same assuming they are ACA compliant. The employer even shows the same gold/silver metal level labels when you select a plan, and I’ve always had BCBS plans, which has the same networks via employer or via healthcare.gov

They only things that I expect to change are total premium, deductible, out of pocket expense, copays, and network. Otherwise, the coverage itself is dictated by the same law.

I can see right now that the BCBS gold HSA premium from my employer (total, including employer portion) is the same as the BCBS gold HSA available on healthcare.gov.

riku_iki
0 replies
1d2h

I think it will be (much) more expensive, but I am not an expert.

hansvm
0 replies
17h20m

The healthcare available on the open market wasn't good last I checked. The premiums were much higher than what my employer and I pay combined, the max out-of-pocket was worse, the deductible was worse, the coverage for uncommon medications was nearly nil, and so on.

astura
0 replies
1d

Your employer typically pays the major of the premium.

j45
2 replies
1d2h

Money is time, and time that is free to choose is more freedom to spend your time how you please, and work on things that may not need to have a financial half.

logifail
1 replies
1d1h

more freedom to spend your time how you please

"More freedom" sounds amazing right up until the point you remember that you aren't getting a salary every month but still need to pay rent and buy food and stuff...

nativeit
0 replies
1d

Pro-tip: use a portion of your freedom to exchange goods and services for money to pay rent and purchase provisions from Food & Stuff®.

“…it’s where I buy my food, and most of my stuff.” ~ Ron Swanson

tills13
22 replies
1d2h

Holy hell the pessimism in this thread over a life-changing amount of money for 99% of people.

should have stayed at Google

You should feel privileged that you've never been "stuck" at a job that you don't find personally interesting and stimulating. Wasting your life to see the number in your bank account increase.

ThrowawayTestr
21 replies
1d2h

Half a million isn't really that much.

demondemidi
7 replies
1d1h

less then quarter mill after taxes.

wallawe
3 replies
1d1h

This is capital gains, meaning 15-20% in taxes. Nowhere near half.

tradertef
1 replies
16h3m

Why is it capital gains?

lionhead
0 replies
1h44m

Because he is either selling his shares in the company, or the individual assets owned by the company, either way it should be taxed as capital gains.

bagels
0 replies
1d

20% + 10% state income tax for many here

jejeyyy77
0 replies
1d

spoken like an employee ;)

welcome to the world of capital gains and QSBS!

anonzzzies
0 replies
15h19m

I moved country before selling my first business for that reason.

ageyfman
0 replies
1d

might have been QSBS, so no taxes < $10m

lp0_on_fire
5 replies
23h9m

Half a million dollars would be a life-changing amount to the vast majority of the American population.

consumer451
2 replies
19h27m

I would be very curious how life changing that would be for the average HN user.

lawn
0 replies
14h54m

It's pretty close to my FIRE number. Of course, I don't live in an expensive city.

HeyLaughingBoy
0 replies
18h14m

I don't make FAAANGGGG money, but I'm a pretty well paid programmer for this area and that amount would pay off the balance on my mortgage. Hell, I'd be completely debt-free if someone threw half a million in my direction and have enough left over to buy the wife a top of the line pickup truck or two. So yeah, I'd definitely consider it life changing.

ThrowawayTestr
1 replies
21h58m

But to an experienced programmer making a fraction of that a year at Google, it's not that much.

pc86
0 replies
18h58m

For someone being so pedantic about a half million dollar payday I would've expected you to consider that any amount above or below that is technically "a fraction."

yoyohello13
2 replies
22h14m

That's 10 years of work for the average american.

xvector
0 replies
14h30m

It's more like 2-3 years in this industry.

ThrowawayTestr
0 replies
21h35m

But only a few years of work for author.

tiborsaas
0 replies
10h52m

You could start planning your FIRE with $500k.

ornornor
0 replies
34m

It’s 18–24k per year in perpetuity. You can have a decent living on this much in a sizeable part of the world. Not in SV though. But still, it’s nothing to sneeze at.

cko
0 replies
3h3m

It's not just half a million, he made more in business profits before the sale.

chwilson
0 replies
12h51m

HN moment

hiddencost
6 replies
1d1h

Assuming he was a senior SWE, he would have made around $400k / yr staying at Google.

I suppose if he can parlay this outcome into an L7 role at Google, E.G, then in another 6 years he would break even (compared to staying at L5)

DaiPlusPlus
4 replies
1d

$400k for Senior is an outlier.

According to Levels.fyi - and my personal contacts - https://www.levels.fyi/t/software-engineer/locations/san-fra... Median TC - something just-south of $300k TC (not salary) is more likely.

Furthermore, the higher you go, a greater proportion comes as RSUs, not cash - even if it was $400k TC, a good chunk of that is money you literally can't spend for a couple of years.

Aurornis
1 replies
22h49m

RSUs aren't really a big deal due to the way it vests.

But you're right that the TC of the average Google (or even FAANG) job has become somewhat mythical on the internet lately. I'm in a Slack where people have been asking about offers and TC for a long time. There are a lot of disappointed people who think they're walking into $500-600K job offers only to realize that they're "only" getting $300K from multiple companies.

Honestly quite frustrating, given that $300K with excellent benefits is an incredible job offer, but these people have been primed for disappointment due to unrealistic expectations.

xvector
0 replies
14h14m

As a counterpoint, $500k+ is definitely achievable if you're interviewing as an L5 at a FAANG. It has been for a few years, actually. Of course you'll need to negotiate, maybe have a few counteroffers, but it's doable.

I get being disappointed about $300k. Many companies are offering that for non-seniors (Google L4 equivalent) now. I distinctly recall TikTok offering well north of $300k cash for just 2 YoE a few years ago, and Meta offers have risen similarly.

I'd also be pretty sad if I interviewed elsewhere as an L5 and got offered less than what I made as a 2 YoE L4 (and many years ago, prior to inflation at that.)

xvector
0 replies
14h24m

Oh dude, Levels is so out of date! Don't actually use it for serious negotiation. Levels systemically removes "outlier" offers, and people with good offers don't post until they leave 2 years later. So there's a huge lagging+dampening factor when you use Levels. It should be more of a "minimum offer" calibration.

$500k for senior (L5) is kind of the expected offer these days. If you are interviewing at FAANG you are doing a huge disservice by using Levels and settling for $300k when you can pretty easily get $500k.

I joined a FAANG a couple years ago at $550k TC or so at 4 YoE for senior. It's grown to about $950k due to stock growth. I'm not sure what you mean by "I can't touch the money for a few years," I get a portion of it every few months.

blehn
0 replies
23h56m

Vesting for each grant starts at one year and is monthly after that. So you're really only waiting one year for the first big chunk of stock to be liquid. 400k TC at Google means that you have 400k (pre-tax) liquid at the end of the year (depending on the stock price, which has historically gone up).

mattgreenrocks
0 replies
1d1h

It's goofy to see people talking numbers and completely disregarding the mess that is Google's culture right now from the mass layoffs.

Everything has non-monetary costs associated with it. Chasing L7 means more politicking and less actually making things if I understand it correctly. Maybe that's invigorating to some people (am convinced people get off on fighting over artificially scarce resources), but I don't understand them one bit.

blehn
2 replies
1d2h

With promotions, equity, and stock price growth (+220% over the last 5 years), probably closer to 2 or 2.5M of Google income.

hansvm
1 replies
17h6m

Stock price growth isn't a huge distinguishing factor unless you're acknowledging that we're looking in hindsight and expect that he would have been one of the employees to leave those equity grants in GOOG shares and never touch them. Anyone can convert realized gains to Google stock (including the slightly better GOOGL shares instead of the GOOG shares most employees get from their RSUs), and the fees for converting unrealized gains to Google stock aren't enormous compared to a 26% annual return.

blehn
0 replies
4h9m

You're right it's not huge but (in hindsight) it's not negligible either. Because the vesting schedule is 4 years for each grant, the employees have no choice but to leave the shares in GOOG for 1-4 years.

drubio
1 replies
23h19m

I also remembered his post about dropping $50k on the site redesign*

I actually thought it was a big W for him when I saw this post. But I guess, if you consider the opportunity cost of Google employment, it's a financial L.

* https://mtlynch.io/tinypilot-redesign/

consumer451
0 replies
19h20m

Based on my reading here he was just offered a no-interview re-hire at Google, and decided not to take it. So calling that and L or W seems to take too few factors into account.

brk
1 replies
1d

I don't think he took an L at all. He now has successfully built, and sold a company. While being a dev at Google is somewhat elite, the number of people who have executed a successful sale is a tiny fraction of the number of FANG devs (or whatever we're calling FANG now).

There is a very high probability he gets offered a CEO position at some company that is looking for an exit path. That type of thing will usually come with a nice salary and a minimum 7 figure payout on exit.

As of this specific date, his bank account might be slightly lower than had he stayed at Google. 5 years from now it will almost certainly be significantly higher, and if it is not, it is more likely because he chose a path that he preferred.

pyb
0 replies
22h15m

Pretty sure indiehackers don't get offered CEO positions.

Also 100% sure that his next business will be many times more successful than Tiny Pilot.

steve_adams_86
0 replies
22h42m

This is so strange to read.

He learned and experienced so much more than he could have at Google. He actually built and sold a profitable company.

What’s life if we reduce it to how much money we could have earned?

khaki54
0 replies
8h59m

This was basically a sponsored super MBA with 250k annual stipend.

chubot
0 replies
23h24m

What’s really wild is when people assume that everyone shares their value system

It also appears you haven’t met anyone truly wealthy, because I can tell you they don’t share your point of view

brushfoot
0 replies
9h37m

Seems like he took an L

Your numbers come out to $250K/year at Google and $230K/year as an entrepreneur. That's a small price to pay for this kind of real-world education.

There's no guarantee his next business will be successful -- but there's no guarantee that those kinds of Google positions are going to keep existing, either.

On the other hand, there's also the chance that his next business could be massively more successful because of lessons learned, and open the way to much higher amounts than he could have been earning at Google were he still there.

Overall, I think it was a massive win for him. And it may have been more beneficial to society than the work he was doing at Google.

broner
0 replies
5h39m

Should be a tax advantage to the non-grind income. $920k with 20% fed + 5% state capital gains tax?

abtinf
0 replies
23h37m

grinder

That’s the hint you aren’t comparing like kinds.

alberth
41 replies
1d3h

  Broker commission: $88,900
  Legal fees: $18,297
This equates to ~18% of total sale price.

Most people don't realize how much get eaten up in deal/closing costs.

Congrats to him for the successful exit. Reading his blog post over the years should be eye opening to anyone just how hard starting/running a business is.

xyst
23 replies
1d3h

A broker is just a middleman between the seller and buyer. What’s the value add for sales like this?

robszumski
10 replies
1d2h

The broker was advising him on price point, strategy and fielding the interested parties for further discussion. Pretty important for this type of transaction.

not-my-account
8 replies
1d2h

How much of this can be learned by reading a couple books? I wonder how much higher profit he actually made compared to if one could self teach these skills.

bruce511
1 replies
1d2h

You can learn a lot of information from books. What upu can't get from a book is experience.

In this case you have a seller with no experience, and ultimately a buyer with no experience. In either situation a broker is valuable. In the case of both its an enormously important moderator who can keep both parties on track to a successful conclusion.

Book learning in such cases only gets you so far.

macintux
0 replies
1d

Also, LLMs not withstanding, you can’t pose questions to a book. Or even necessarily know when you should be asking a question you haven’t considered.

xivzgrev
0 replies
16h51m

Just because you “can” self learn, is it worth the time to self learn? As he mentions in article the deal needs to move fast or one side may bail. If you have amateur hour seller, the buyer is more likely to back out.

This isn’t AdWords where your landing page sucks, and you can just quickly pivot and get some more traffic. There’s only so many serious buyers of a business like this why risk squandering any of them.

It’s a 15% commission to massively reduce the risk to seller and time commitment. Assuming broker is competent they’re going to get the deal done right. Seems well worth it to me.

He also mentioned having a kid soon, so why drag it out? Dude already made almost a cool million what’s 90k in grand scheme of things to get deal done and money in bank?

Skipping a broker in an extremely high friction transaction is penny wise pound foolish. If residential real estate hasn’t figured out yet how to cut out brokers, business acquisitions definitely have not

groby_b
0 replies
23h50m

About 80%. Which is great, if everything goes well. But if you're in the 20% that get to learn via failure, the cost is much higher to you.

One of the core skills of being a founder is learning when to delegate.

darylteo
0 replies
20h21m

I have a bone to pick with "read book" purists...

Books tell you what they did in their situation.

They don't tell you what you should do in your situation.

brk
0 replies
1d

Having dabbled in some deals like this, books can give you some general ideas, but by nature they won't be current. A lot of things change quickly in the market, especially for smaller deals like this. A company or market segment that was getting a 5x valuation last year could be at 8x now, or 2x. Also, in many cases the buyers are more experienced than the sellers, though that doesn't seem like it was the case here. Your broker can help inform you, and prop you up. They can also act as the go-between for many communications, which can help mask feelings, worries, urgency, and other things that don't always help your position in a face to face conversation.

ativzzz
0 replies
1d2h

I imagine the broker he used is fairly experienced and well compensated, so he'd have to learn a totally different profession from the ground up without any mentors or experienced people helping him, on top of continuing to run the business, which you can easily argue is worth $90k

SkyPuncher
0 replies
1d

Practical knowledge, very little.

Most of this value is in the soft areas, like how hard to push and how to manage expectations with the buyer.

tradertef
0 replies
16h13m

Seems like exactly what real estate agents do. That being said agent fee of 3% seems too high to me..

mtlynch
8 replies
1d2h

Author here.

For me, the value of the broker was just someone to guide me through the whole process because I'd never done it before. It was good to have someone whose interests were pretty aligned with mine and who answered questions quickly and thoroughly without me having to pay by the hour.

Another big part of the value was finding the buyer, as I probably couldn't do that on my own. I could have thrown a hail mary and listed the business for sale on the TinyPilot website and my blog, but the person who ultimately acquired the business definitely wouldn't have found me that way.

Having gone through it, I would consider foregoing a broker in the future if I had some way of finding my own buyer, but I have no regrets about the broker for this sale.

elevatedastalt
5 replies
1d

In what way were their interests aligned with yours? (this is not a snarky question. usually in real estate their interest is to make the deal happen asap, which doesn't align fully with your interests)

nmog
2 replies
21h19m

Presumably the broker has a fixed % commission, so the broker is definitely incentivized to seek a larger deal.

apitman
1 replies
17h48m

GP may be referring to freakonomics. One of the things the authors point out is that it can actually be better for real estate brokers to crank out lots of sales rather than spend a lot of effort finding good deals for the seller.

elevatedastalt
0 replies
5h20m

I was referring to common sense :)

In real estate brokers typically get around 2.5%, so even if they find a buyer that is ready to pay 100K more, it's only $2500 extra (so probably $1500 after taxes). It's not a lot of money esp if they can invest that time and energy in parallelizing other deals. Time is of the essence in such transactions.

And then of course a Buyer side agent's incentives are aligned exactly opposite to the buyer, but even if they would want to push for an early transaction above anything else.

mtlynch
1 replies
21h12m

The deal happening ASAP was aligned with my interests in this case. I would have taken a lower sale price for a faster close.

But even aside from that, they make more money the larger the deal, so they work to get a good price. They also feel the pain if the deal falls through, so they have incentive to keep the deal alive and both sides happy.

The broker isn't perfectly aligned with me, but of everyone else involved like lawyers, accountants, and the buyer, the broker is by far the most aligned with my interests.

elevatedastalt
0 replies
20h53m

Thanks for your reply!

ilamont
0 replies
22h53m

I used to listen to the Quiet Light podcast. One thing that the Quiet Light founder mentioned a couple times is they are always working on dealflow, lining up buyers and sellers sometimes years in advance of an actual sale.

FireBeyond
0 replies
22h11m

it was good to have someone whose interests were pretty aligned with mine and who answered questions quickly and thoroughly without me having to pay by the hour.

Perhaps so, but you can buy a lot of legal hours with $89,000...

The marketplace connection seems the part that gives the most value.

wodenokoto
0 replies
13h43m

About $350k cash.

Compare the serverCo offer with the final sale. The difference is the value added by the middle man.

talldatethrow
0 replies
1d2h

If we trust the founder is smart enough to build a business worth x, he's smart enough to decide a fair commission for selling it.

paulddraper
0 replies
1d1h

Depends on the seller.

If you're already knowledgable, experience, and well-networked, there is less value.

If you're not...well, have you ever sold a business?

ignoramous
7 replies
1d2h

how hard starting/running a business is

That it is, but here Michael is explicit that most of the pain [0] was from doing hardware, software, and e-commerce all at once. Surely, there are other relatively easier businesses in tech?

[0] Reminds me of Avery Pennarun's A profitable, growing, useful, legal, well-loved... failure (2012), https://news.ycombinator.com/item?id=3754531

CodeWriter23
5 replies
1d1h

If it’s easy, everyone would do it.

goralph
1 replies
19h11m

Would doesn’t guarantee could

CodeWriter23
0 replies
1h49m

Right. Easy guarantees would.

WJW
1 replies
1d

... by which time all the competition no longer makes it easy?

CodeWriter23
0 replies
23h26m

Nah the person/company willing to do the thing for the lowest margin wins out.

spiderxxxx
0 replies
1h28m

If it's easy, then there's probably not a lot of value in doing it either.

SCUSKU
0 replies
23h49m

Thanks for posting that article, quite a throwback -- but first I've ever encountered it. Really great piece. I do think we've all been sold on the entrepreneur vision/lifestyle, but the unsexy reality is it's an insane slog that might not even pay off.

It's always good to get these reality checks from time to time.

Aurornis
4 replies
22h42m

Common fallacy is to imagine that the exact same deal at the same price would have happened without a broker. A lot of people are going to look at this and imagine that if they just eliminated the broker, they'd get an additional $88,900 in their pocket.

That's not how it works, though. Without a broker you may not find a buyer at all. If you do, you might not know how to price the business. Even if you could find the same buyer at the same price, they might be uncomfortable dealing with someone who doesn't know how to navigate the sale of a business and end up backing out.

For some very small web businesses, you can usually get away with a broker. Nobody is dropping $90K on a broker to sell their $50K side project on one of those business buy/sell websites, obviously. However, once you get into the territory of niche hardware businesses, it's very helpful to have someone on your side who can help navigate the situation.

dheera
3 replies
22h22m

Common fallacy is to imagine that the exact same deal at the same price would have happened without a broker.

Without a broker you may not find a buyer at all.

This only applies if your business isn't super profitable and you're looking to get rid of it.

If you have a wildly successful business and you enjoy running it, you don't need to find a buyer, you can wait until one comes along.

Aurornis
1 replies
22h12m

Waiting for a buyer to show up with an offer is almost never optimal. A lot of sharks will show up and try to talk you down to low prices.

Even if the business is wildly successful, a broker is going to help you shop for competitive offers and get the best price on the open market.

And if your business is wildly successful and you enjoy running it, hiring a broker will let you focus more on running the business. Trying to learn how to sell a business is going to take you away from this hypothetical wildly profitable business that you enjoy running, which is neither good for your profits nor your enjoyment.

csomar
0 replies
15h29m

Even if the business is wildly successful, a broker is going to help you shop for competitive offers and get the best price on the open market.

Exactly. I once went with a broker (not the US, so lots of options not to) because the broker (despite his fees) will come out on top of other options. I guess, in that case, the broker did earn his commission fully.

I think most people have a negative idea of brokers because in some jurisdiction they can make it difficult for P2P to happen. This makes the brokers a defacto monopoly on the market; and they usually all follow each other on the rates.

einarvollset
0 replies
5h47m

I do deals a fair bit larger than this, and so am obviously biased, but while this sounds appealing, the fact is that only once or twice out of the couple of dozen times I’ve heard back from founders that decided to DIY their M&A have I not thought to myself “you got taken to the cleaners”.

The buyers on the other side are professional buyers. They get promoted by buying great companies for as little as possible. Most founders will only ever sell one business, if that. Buyers don’t care about their reputation with you, they do care about their reputation with a banker they may interact with multiple times.

surfingdino
0 replies
22h50m

Don't forget tax.

gnicholas
0 replies
1d

I thought the broker fee was relatively high given the revenue multiple. I imagine hardware businesses have different multiples that what I hear about (mostly software), but this strikes me as pretty modest. If correct, that means the broker's fee is mostly based on the price that the seller could have negotiated himself, rather than on the added value that the broker brought.

OTOH, it's possible the work a broker does doesn't scale down with small deals, and he wasn't willing to work for less. Honestly, I'd rather accept $50k less and leave the broker out of it if that's the case.

codegeek
0 replies
1d

And don't forget that a buyer spends a decent amount on their own lawyers, CPA etc during due diligence. I recently spent 10K on a deal.

DowagerDave
0 replies
1d1h

> Most people don't realize how much get eaten up in deal/closing costs.

They do if they've sold a house :)

mtlynch
39 replies
1d6h

Author here.

I'm happy to answer any questions about this post, the sale process, or my time running TinyPilot.

kohanz
4 replies
1d5h

Congratulations on building something of value and successfully selling it. It's quite the achievement and most don't get to this level.

I do have to say, I was somewhat surprised by the low multiple on the valuation, but perhaps that's just what the range is for a business of this nature. We're spoiled in the world of software and recurring revenue.

What about the tax implications of the sale. Have you figured out how much of the sale you'll be able to put in your pocket?

mtlynch
3 replies
1d5h

Thanks!

I do have to say, I was somewhat surprised by the low multiple on the valuation, but perhaps that's just what the range is for a business of this nature. We're spoiled in the world of software and recurring revenue.

Yeah, from what I've heard, SaaS businesses sell for a much higher multiple, often selling as a multiple of revenue rather than earnings.

The other thing that's really reduced valuations is interest rates. When interest rates were <1%, private equity was bidding up prices of businesses because it was a decent place to park money, but now that you can get 5.3% from a money market, the additional return from buying a business isn't worth the risk.

What about the tax implications of the sale. Have you figured out how much of the sale you'll be able to put in your pocket?

Still working out the exact figure with my accountant. His expectation was that I'll keep a pretty large percentage after taxes because of Section 174. I had a large amount of expenses each year in software development from overseas contractors, and with Section 174 changes that went into effect in 2022, I had to amortize them over 15 years.[0] But with the liquidation of the company, I can count those expenses immediately, and they offset the income from the sale. So Section 174 is still a bad deal for software founders, but at least when you liquidate the company, you don't have to wait out the full 15 years of amortized expenses.

[0] https://blog.pragmaticengineer.com/section-174/

runako
1 replies
1d3h

Congratulations!

Yeah, from what I've heard, SaaS businesses sell for a much higher multiple, often selling as a multiple of revenue rather than earnings.

Adding some color as I have been through the process of selling a SaaS. Based on what you have written, at that stage of development, multiple on SDE is most common. 2.4x is on the low side for growing SaaS businesses, but this business is hardware with real COGS so the economics and buyers will be different. We also don't know the growth rate of the business, which is important in assigning a multiple.

Additionally, full cash payment at closing is a reasonable ask but can lower the overall sale price. (I don't know if it did in this case.)

Again, congratulations in taking this big step on your journey!

cpncrunch
0 replies
23h30m

From the Quiet Light site, the SaaS multiples are in the 4 to 4.5x income range, which is still incredibly low. They have one for sale that involves 5 hr a week work for just over 4x multiple. Not really worth selling for that amount unless desperate or wanting to retire.

actionfromafar
0 replies
1d3h

I can only assume there must spring up an industry around liquidating software companies in some kind of shell scheme!

2c2c
4 replies
1d3h

did you have a salary?

DougN7
2 replies
21h23m

So your personal net income in 2022 was $10,447? That’s not enough to live on so I must be misreading it.

mtlynch
1 replies
21h9m

My net income from TinyPilot was $10,447 in 2022, but I had other income from investments (mainly just boring index funds). But I live in Western Massachusetts and own my home (no mortgage), so my cost of living is fairly low.

nunez
0 replies
18h6m

Incredible!

berkanunal
3 replies
1d1h

Congratulations. I have been following the retrospectives for more than 2 years now. I hope to keep enjoying your monthly posts.

My question is, did you change anything on your strategy after you were set on selling? Or the goal was still the same, optimize earnings?

mtlynch
2 replies
1d1h

Thanks for reading!

My question is, did you change anything on your strategy after you were set on selling? Or the goal was still the same, optimize earnings?

Once I started the process of preparing the company for sale, it did change a lot of the strategy.

For example, one of the things I'd been thinking about was how to allow users to purchase recurring subscriptions to their TinyPilot Pro software licenses rather than having to remember to re-purchase every year. But once I started the sales process, that basically became non-viable because it meant I'd be investing thousands in software development, but it wouldn't pay off for another year or so, so it would weaken our profit and loss statements and result in a lower valuation.

There were a lot of things like that, where I had to reject any investment that wouldn't pay off in three months or less.

The other thing that was a bummer about preparing to sell was realizing that everything effectively becomes so much more expensive. Normally, if I want to give someone a $5k bonus, it costs me $5k. When I knew I was about to sell and wanted a 3x multiple, the $5k bonus effectively costs me $20k because it's $5k for the bonus itself and then -$15k for the sale price on a 3x multiple. I could try to argue that the $5k is "discretionary" and therefore not part of SDE, but I think the buyer would be in their right to argue that it's not discretionary, as it sets bonus expectations for future years.

[0] https://mtlynch.io/retrospectives/2023/08/#what-would-make-r...

abtinf
0 replies
23h19m

Everything was always that expensive, it was just less obvious.

What if you had moved to outsource the office tasks sooner? Could you have better invested that time and stress elsewhere?

The $100k per year improving hardware? Was that the best way to spend the money? Maybe it would have been better spent on marketing, or investing in reducing production costs with better tooling. Whatever the differential from what you spent was lost at 3x.

Gains often compound over time too. Cost reduction begets cost reduction.

Of course, thinking like this results in madness and moral hazard. I’ve seen companies do crazy, catastrophic things gearing up for sale.

FireBeyond
0 replies
21h55m

I'd been thinking about was how to allow users to purchase recurring subscriptions to their TinyPilot Pro software licenses rather than having to remember to re-purchase every year.

I actually hate the 'flip' side of this. Over the last few years I've lost track of the number of services/providers who think it is just fine to renew annual subscriptions (in some cases $400+) with zero warning of upcoming renewal. It's not the amount of the service that bugs me, but the fact that that isn't a small chunk of change, and even a "Heads up, we'll be billing your card in a week for your annual subscription" email seems too much to ask for, to some.

jimbobthrowawy
0 replies
15h49m

Thank you. The URL near the start of the blogpost is incorrect, and I was wondering if it was hugged to death or if the buyer took it down for some reason.

scripper
2 replies
1d6h

Hey there, loved the post. What do you think is next for you? Would you do it all over?

Thanks for all of the content!

mtlynch
1 replies
1d5h

Thanks for reading!

What do you think is next for you?

Next is either an educational product or a SaaS business I can build either fully solo or with 1-2 teammates in customer support roles.

Would you do it all over?

No, not knowing what I know now about how difficult it is to succeed in hardware.

I'm grateful that TinyPilot worked, but there's definitely a reason why there are so few bootstrapped hardware companies.

In the first few years, there were so many things that could have clobbered the business, like supply shortages, manufacturing errors, lost shipments, design mistakes. I did a lot of things to mitigate these risks, but a lot of it just came down to being lucky enough to avoid random disasters.

For example, there were definitely times in the business where a critical part could have been lost in shipping, and we would have been dead in the water for months if it went missing or got delayed.

As the business matured, we were able to mitigate those risks better, but I wouldn't want to go through those first two years again unless I had a huge amount of investment or co-founders with more specialized hardware/manufacturing expertise.

scripper
0 replies
1d2h

Great to know, thanks so much for the info!

beambot
2 replies
1d

$249k revenue & 6 people => $41.5k per person + yourself. How does this math work out...?

Sylarr
1 replies
23h55m

249k earnings, not revenue.

beambot
0 replies
23h50m

Ah, gotcha! Thanks.

ativzzz
2 replies
1d2h

and we received pre-qualification for an SBA loan

What does this mean? How does this work? Shouldn't the buyer take out the loan? Or does it look something like

- tinypilot takes out 600k, which you pocket

- you transfer ownership

- tinypilot is in debt, not the buyer

?

mtlynch
1 replies
1d2h

Thanks for reading!

Yes, you're correct. The buyer takes out the loan. This was an asset sale, so assets transferred over but not any debts.

The seller (me) can approach a loan broker and show their financials, and the loan broker can say, "I think it's likely that the SBA would approve this loan, and I can connect you with lenders I think would offer the SBA loan for acquiring this business."

The SBA pre-qualification isn't binding or official, but I guess the loan broker's prediction is accurate enough that the brokerage will list businesses as SBA pre-qualified based on the loan broker's assessment.

ativzzz
0 replies
23h13m

Ah I see, it just makes it easier for potential buyers to get a loan. Thanks for the response and the cool blog!

mik3y
1 replies
1d6h

Lovely read, and great to see a happy ending - I remember your previous blogs here.

As a sometime-bootstrapper and having failed at a previous hardware startup, I can relate to many of the emotions you narrated through. It may be too early, but my biggest curiosity is whether you think you will bootstrap something again?

(In my case, after the hardware business and some time off, I found that taking a swing at a “pure software” idea was the right balance for me, after the considerable challenges and occasional joys of building physical things..)

mtlynch
0 replies
1d5h

Thanks for reading!

you think you will bootstrap something again?

Yes, definitely. Not hardware again because I think getting to the scale where you can use external vendors is so difficult and risky that it requires more specialized hardware expertise or VC backing.

I'm going to start with educational products because I liked my brief experience with that and never had time during TinyPilot, but I'd eventually like to build a SaaS that I can grow in a calm, sustainable way.

hermitcrab
1 replies
23h34m

Congratulations on the sale. Thanks for including real numbers, that will be helpful if I ever sell one of my products.

everial
1 replies
1d2h

Congrats on the upcoming little one! As someone who also had first infant late last year, consider dialing back your productivity expectations with a newborn (both because it's a wonderful time and because oh-heaven it's so much work).

mtlynch
0 replies
1d2h

Thanks so much! Yes, I'm definitely planning to spend less time on work over the coming years.

duckmysick
1 replies
1d3h

Well done on the sale and congratulations to you and your wife. Best of luck to both of you.

I have a question about this part:

I’d also risk TinyPilot’s sales slipping after so many months being distracted from the business.

What was the time split between the sale process and running day-to-day operations? I know bigger companies have dedicated teams for that, but I'm curious how does it look like in smaller ones.

mtlynch
0 replies
1d2h

Thanks for reading!

What was the time split between the sale process and running day-to-day operations? I know bigger companies have dedicated teams for that, but I'm curious how does it look like in smaller ones.

It varied from week to week, but I was spending 10-25 hours per week on the sale for about five months.

But beyond wall time, the time I spent on the sale was often much more stressful than anything else and left me mentally drained for anything else. The sale involved preparing reports that I'd never created before, and it was extremely important for me not to make any mistakes because I didn't want the buyer to think I'd provided fraudulent information.

I also had to focus much more on short-term results than normal. Part of this was a lack of time to oversee complex projects, but the other part was that it's to my detriment to invest in something that pays off in six months if I sell the company at month three. But I can't run that way forever, so I knew if I tried to run the company like that indefinitely, I'd pay the penalty for always focusing on the short-term at the expense of long-term.

axus
1 replies
1d1h

Hopefully your buyer gets a nice sales boost from this article!

Why wouldn't you go back to a corporation and try to make a software product there, as an employee?

mtlynch
0 replies
1d1h

Thanks for reading!

Why wouldn't you go back to a corporation and try to make a software product there, as an employee?

Oh, boy. So many reasons!

The thing I really love about running a company of my own is that I don't have to get anyone's approval to do things. If I have an idea, I can work on it, and I don't have to convince anyone or justify the time or money.

I also really love being able to choose my own hours, tools, and schedule. At Google, I found real-time chat distracting and net negative (I get that they bring value to some people, just not me), and I found that most meetings were a waste of time. At TinyPilot, we never used real-time chat, and we were deliberate and efficient about meetings.

At Google, I often found that things that were good for the company or my team or our customers were often not aligned with incentives for me (e.g., it was easier to get promoted for launching a complex feature than for a trivial feature that solved the problem elegantly). With my own small company, it's much easier to align incentives between me, my teammates, and our customers.

I could go on and on, but I guess the underlying issue is that I place a high value on independence and autonomy, and no employer can match what I get on my own.

sgraz
0 replies
11h42m

No questions, just sharing that I was smiling like an idiot when I saw the wire transfer email screenshot. Maybe I felt emotionally invested since I remember reading your previous posts about the less-than-ideal design studio collaborations.

What a feeling! Congrats.

sgallant
0 replies
19h16m

Congratulations on the sale and the upcoming baby!

There are a lot of comments here comparing the financial outcome of your TinyPilot journey Vs what could have been had you remained at Google. Can you share your perspective on that? Are you happy you chose the path you did? If so, why?

Thank you

eric-hu
0 replies
1d

Congratulations on your sale Michael. I've been following your blog over the years and have learned a lot. Really happy for you that you could find a buyer and wrap things up with TinyPilot. Looking forward to seeing what you work on in the future!

codegeek
10 replies
1d1h

"When you sell a business at TinyPilot’s scale, there’s no deposit. You can invest hundreds of hours into preparing reports for due diligence, reveal all your confidential business secrets, and spend thousands of dollars negotiating legal documents and still walk away with nothing if the buyer backs out."

Great write up overall but as someone who has bought a couple of businesses, it is not just the seller who loses out if a buyer backs out. The buyer can also spend lot of time/money vetting the business including legal fee etc during due diligence. On a recent deal, I spent over 10k as a buyer until we finalized the APA. If the deal fell through after that (possible), I would have lost that money and the months of time of course.

neycoda
3 replies
22h10m

They don't walk away with nothing. All of the documents they made and experience they got from the first proposal can be used for other proposals. I hate how people see all of that effort as wasted just because they didn't get they want from it. They're taking for granted all of things they gained from it which will be used in the future (at the very minimum, education and experience, which could be monetized).

lukan
2 replies
15h42m

Do you want to work for free for me? It won't be for nothing, you will be paid with experience!

Etherlord87
1 replies
9h38m

Imagine I say my house burned down and I lost everything, and someone (here: neycoda) points out I haven't lost everything because I still own the land underneath the house. Pedantic? Maybe, but still correct. At no point would neycoda state it wasn't a negative outcome, just that "left with nothing" was not true. So in the analogy, it doesn't make sense to ask him if he would like you to put his house on fire... https://en.wikipedia.org/wiki/False_dilemma

lukan
0 replies
8h1m

I am pedantic, when I think it helps clarity and understanding.

Here it does not. The goal of a sale is to make money, if there was no deal, than it was no success by that metric.

mtlynch
3 replies
1d

Yes, definitely agree. I didn't mean to say that the buyer has no skin in the game, just that the seller receives no compensation if the buyer pulls out of the deal.

In this case, the buyer probably spent more on the deal than I did, but that wouldn't really comfort me if they had backed out last minute.

Waterluvian
1 replies
23h20m

Does it also feel like you showed your hand and all they had to do was ante to see it? I’d be very anxious about getting screwed by unsavoury actors.

mtlynch
0 replies
22h29m

In this case, that wasn't that much of a concern. I felt like the buyer had the skills to grow TinyPilot from $1M to $10M+, but he didn't have a technical background, so he'd have a hard time recreating the business from scratch even if he had access to a lot of our secret sauce.

If I were selling to a direct competitor, I would have had to be a lot more protective about trade secrets. I could make them sign contracts saying that they wouldn't use the information against me if the deal falls through, but I'd have a hard time enforcing it, and the cost of suing them would probably be higher than anything I'd hope to extract for a contract breach.

codegeek
0 replies
1d

Yes of course. Basically when a deal falls through after spending weeks or months on it, both sides lose big. That's why you want to do it with professionals and have a good Lawyer and CPA on your side.

precompute
1 replies
13h23m

Adobe paid Figma $1Bn in termination fees!

rexreed
0 replies
8h20m

That sort of termination fee would never be applicable to a small business like this, and it's often the small business that gets screwed, not a company that has raised a ton of money from VC with valuations in the billions, with a lot of vested interest from both investors and shareholders.

makk
7 replies
1d2h

“I immediately knew I was onto something.”

Every successful bootstrapper who I know personally says this.

The ultimate success didn’t happen instantly but the product/market fit was obvious on day one.

And they didn’t iterate their way to that point. They walked away from whatever they were doing before, restarted with a blank sheet a paper, and the new thing immediately resonated.

flawn
5 replies
1d2h

Watch out for survivorship bias though, everybody might think that but a lot more still fail.

mattgreenrocks
1 replies
1d

Business is rife with survivorship bias, and indie hacking, doubly so.

The really honest ones will tell you how much of a role luck played. Most, however, will be quick to take credit for luck's role, often deluding themselves.

DaiPlusPlus
0 replies
23h38m

Business is rife with survivorship bias, and indie hacking, doubly so.

Indie-hacking-projects have the benefit of a dignified exit by open-sourcing - a lot of whatever value in any technology/code/designs was created will be preserved - which is a good thing.

It's a shame that oftentimes the "best" outcome for a startup or small software/tech company (where they get acquihired by Apple specifically) is not only their product/service gets shut-down, but all traces of it are systematically removed from the Internet and everything the company's founders do is effectively memory-hole'd - the _Dark Sky_ app is the textbook example of this.

-----

Separately, when a company is small, stable and profitable it isn't a failure as far as the bank is concerned, but not exactly a hyperscaling unicorn - so when the founders/owners want to exit their only real option is to sell-out to either their competition for a managed wind-down-and-migration - or worse: an M&A firm (which will only make a lowball offer, then replace staff eng with a skeleton maintenance crew, and mis-manage the company's products/services for a decade as they hemorrhage-out loyal customers due to declining product quality).

Required reading: https://pivotal.substack.com/p/the-worst-outcome-is-a-medioc...

teaearlgraycold
0 replies
1d2h

There is a whole category of people that just try to brute force finding both a problem and then an accompanying solution. And I’m sure that can work. But what I’m saying is it’s definitely not “everybody” that thinks that.

rtpg
0 replies
16h3m

Well at least you might be able to apply it the other way around? If you don't feel immediate PMF then maybe your idea is garbage (for surviving as an entrepreneur anyways)

j45
0 replies
1d2h

The issue is too many startups can be solutions in search of a problem.

It's not uncommon to become attached to something.

I've done a lot of B2B tooling and the percentage and risk of failure goes down significantly if you are ruthlessly focused on only solving problems that cost time or money for a business, and being flexible to pivot.

In the B2B space, there are absolutely 100% instant revenue generating needs and solutions. I'm packaging a rather boring one right now. Getting out of the building before writing any code, what so ever is critical.

Building before learning is the cart before the horse and limits shelf life, runway, and ability to learn. One could easily cowboy code or over architect something that prevents you from trying the very thing that will take off because it's too difficult to now implement in your formerly simple codebase of patch work that is now too complex.

They often can get discovered while doing a bout of consulting (aka paid market research and customer discovery), or solving one problem sheds a light on something near by that look subtle but critical and a no brainer.

My personal experience has been people will actually say the phrase "I'm trying to find a way to give you money to use this" when you may show them a prototype. This didn't seem like it actually happened, until it did.

hermitcrab
0 replies
23h36m

IIRC PayPal started off as an encryption library and went through more than 10 iterations before it became what it is now.

nickjj
6 replies
1d2h

You know it must have been stressful when you were compelled to list your desserts in order.

Now that we're almost in June, does it feel like the deal happened a million years ago? I know when stressful things happen and time passes, it always feels like it was so long ago even when it was only a month or 2 back.

It was a pleasure having you on a few years ago in the Running in Production podcast: https://runninginproduction.com/podcast/105-tinypilotkvm-let...

amanzi
2 replies
21h51m

I loved your Running in Production podcast. Any chance of a return in the future?

nickjj
0 replies
11h49m

Thanks a lot. Realistically as things currently stand, probably not but if something pops up in a way that changes things to where it makes sense then absolutely. The conversations were the best part and I still want to do that.

HeyTomesei
1 replies
12h43m

I loved your podcasts, Nick - as a tech recruiter with zero tech background, you really helped me better grasp what my clients/candidates actually do.

Any plans to get back into it?

nickjj
0 replies
11h52m

Hi, thank you.

Currently no plans but I do plan to keep the site up in case things change in the future.

mtlynch
0 replies
23h19m

Hey Nick, good to hear from you again!

You know it must have been stressful when you were compelled to list your desserts in order.

Haha, that's true, but I also get more excited than the average person about desserts.

Now that we're almost in June, does it feel like the deal happened a million years ago? I know when stressful things happen and time passes, it always feels like it was so long ago even when it was only a month or 2 back.

Yeah, I hadn't thought about it, but you're right. We're only about six weeks out, but it feels like it happened six months ago.

It was funny during due diligence, I was really stressed out, but I could already tell that I'd look back on it and wonder why it was so stressful. At the end of the day, it's mostly just preparing reports and answering questions.

I think the feeling that's hard to recall is that even though the reports I was creating weren't that complicated, they were stressful because the stakes always felt so high. I was always so worried about making errors and messing up the deal or opening up myself to liability claims after closing.

It was a pleasure having you on a few years ago in the Running in Production podcast

For me as well! It was fun to chat about TinyPilot's stack and tooling.

lloydatkinson
4 replies
1d

$1M in annual revenue.

A month ago, I sold the company for $600k.

?????

andrethegiant
1 replies
1d

Sale price: $598,000 (2.4x annual earnings)

Also confused here, the math doesn’t seem to be mathing up

runako
0 replies
1d

Revenue is $1m. Earnings are less than revenue, because you have to pay for salaries & stuff to generate the $1m in revenue. After expenses of ~$750k, the business earned roughly $250k in profit. Thats' real money the owner(s) could put into their personal accounts.

Businesses are typically valued as a multiple of their earnings (in the stock market, this is the P/E ratio). For hardware/e-commerce companies, 2.4x is in the range of fair value.

Again, you multiply by the earnings and not the revenue. That gives you the actual sale price.

stevoski
0 replies
1d

Revenue, not profit.

mtlynch
0 replies
1d

It's a hardware product, so profit is much lower than revenue. SaaS businesses can often sell as a multiple of revenue because they have relatively low costs, but with hardware, there's a lot of overhead.

ezekg
4 replies
1d

My wife and I also wanted to start a family. TinyPilot only occupied about 20% of my time, but it occupied 90% of my stress. I would have done a terrible job juggling founder stress with new parent stress.

I feel this. Being a founder is hard, and raising kids is very hard. I was a little bit sad when I saw this headline show up on HN, because I've been following you for years, ever since the beginning. I always admired your hardware business, and the yearly retros, and I was sad to see it all end. But after reading the post, I do understand. Congrats on the sale, and on the child. I hope you can find some relief from the stress of being a founder, and I hope your new family will bring you as much joy as my 2 kids have (with +1 on the way for me as well).

Would you build another hardware business, or are you going to try for a software business next?

mtlynch
3 replies
23h23m

Thanks, Zeke!

Would you build another hardware business, or are you going to try for a software business next?

No, I don't think I'd try hardware again.

It's a shame because I learned so much about hardware and selling a physical product, so I do have an edge if I wanted to do something else that involves both hardware and software, but bootstrapping hardware from zero is just so risky. I caught a lot of lucky breaks for it to work out with TinyPilot; but simple one-time events like a manufacturing error or a lost shipments could have sunk the entire company in the first two years.

I'd like to try another educational product. I released a blogging course at the end of 2020. I didn't have time to promote it much because TinyPilot swallowed all my time, but it still has made $10k of profit. I'd like to try something like that again.

But I would also like to build some kind of pure software business if I land on the right idea and the right market for it.

rlnvlc
2 replies
20h55m

I am curious: to how many hours per week does the 20% of your time map?

mtlynch
1 replies
20h35m

I typically worked 30-40 hours per week.

lapestenoire
0 replies
17h40m

Many people would not count time required to sleep and attend to basic human needs like eating and hygiene as part of available time. It sounds like it took 75-100% of a full-time position.

khaki54
3 replies
9h3m

Michael, initially I thought it was kind of a naive idea that wouldn't take off because there are so many tried and true and enterprise class alternatives. They are pretty clunky though.

The immense care and diligence you have put into setting this up means the new buyers will have a great launching point with few surprises.

Suffice to say, I would have liked to buy this thing for $600k, but I guess you dropped off my radar for the past year and I didn't realize it was up for sale.

Congrats!

rexreed
2 replies
8h22m

What terms would you have offered, including any seller financing, required lock-in or employment from Michael, etc? What would you have done with the product after acquisition?

khaki54
1 replies
7h13m

I think the terms they came to were pretty generous to the buyer. Michael brings a lot of value to the deal as a seller, there isn't going to be a hidden gotcha, more likely hidden benefits of forward thinking you'd uncover over time.

Lock-in or additional hours from Michael wouldn't be needed, the product isn't awfully complex, and I'm sure everything is more documented than you would expect.

What I would have liked to do would be to use the company as a scaffold to develop a larger mid-market offering. I don't like mid-market that much, but they are much more willing to cobble together a better, cheaper solution, rather than just buy whatever package that HP or Dell is offering.

I would also try to sign up and train some government focused resellers to see if we can make progress in that segment. USG is very favorable to small businesses. Control over the supply chain would be a selling point to USG as well.

I would also try to partner with someone like System76 or a similar US manufacturer to make the existing TinyPilot product be a recommended KVM component for their server and small compute offerings.

gopher_space
0 replies
3h11m

I would also try to sign up and train some government focused resellers to see if we can make progress in that segment. USG is very favorable to small businesses. Control over the supply chain would be a selling point to USG as well.

You have a procurement onboarding process that's just sitting around right now? I've been looking at small, local companies that will be closing due to lack of staff/interest once the owner calls it quits.

influx
3 replies
1d4h

Do you ever calculate your GOOG salary and multiply it by the number of years you've been bootstrapping and have any regrets?

prakhar897
0 replies
1d3h

OP learned the skill of starting up, running and selling a business while taking 30% paycut (and a huge risk tbh). He now has much bigger career paths open to him than "Senior Software Engineer".

mtlynch
0 replies
1d1h

Thanks for reading!

Do you ever calculate your GOOG salary and multiply it by the number of years you've been bootstrapping and have any regrets?

I've definitely thought about the number, but no, honestly no regrets at this point.

I got an email from a Google recruiter a few weeks ago offering to rehire me back at my old level with no interview or interview for a higher level, and it wasn't tempting at all.

I miss things about Google, and there are things I hate about bootstrapping, but overall, I definitely prefer the autonomy of running my own company.

ksplicer
0 replies
1d3h

His full compensation was probably between 300k-500k at Google, so I don't think money was what motivated him...

djtriptych
3 replies
1d3h

Kinda scary the lifetime profit is less than what a sr developer might expect at a big tech firm.

I agree this was successful and assume it's rewarding in many other ways!

But still...

jpollock
0 replies
1d3h

I haven't gotten that far in the post, but won't owners usually take a salary?

alex_lav
0 replies
1d3h

What's scary about it?

Difwif
0 replies
1d

If the only metric you care about is average lifetime earnings then starting a business makes no sense.

There's a lot to it that has nothing to do with earnings though and of course there's a lottery ticket that's correlated to how hard you work.

bufferoverflow
3 replies
1d2h

He would make a lot more money by staying at Google.

If it's not about money, I would understand. But then why sell a growing business?

kuschkufan
0 replies
1d2h

Congrats, you outed yourself as not having read the article. Because it's in there.

gwd
0 replies
1d2h

It sounded like it wasn't really the kind of business he wanted to be in. What do you do if you've poured two years of your life into something, and it's starting to be profitable, but you realize it's not really your thing? Options are:

1. Press on making OK money doing something you're not that enthusiastic about

2. Just pull the plug

3. Sell it

I mean, obviously #3 is the least bad of all the options. You don't know what something's going to be like until you try it. This is a "negative result" from the "what kind of business do I want to run", but now he has a better idea what might not work for him. It's probably a break-even result from a financial perspective, and a positive result from an experience gained perspective.

ajford
0 replies
1d2h

There's an entire section titled `Why Sell`.

I missed writing code....

and

My wife and I also wanted to start a family. TinyPilot only occupied about 20% of my time, but it occupied 90% of my stress. I would have done a terrible job juggling founder stress with new parent stress.

Changes in life circumstances changed his priorities. It wouldn't be the first or last person I've heard of that wanted to go back to coding after ending up in mgmt/founding something.

paulddraper
2 replies
22h35m

Sold it for less than 1X rev?

I understand it's hardware, but that's a bit rough.

mickael-kerjean
1 replies
17h45m

Not sure why you're getting downvoted, I had the same reaction. If you have a sustainable and healthy business that is growing year per year, 3 years of today's profit and under 1x the revenue might as well be paid off in under a year 3 years from now if you got PMF and work torward scaling your business. It becomes an opportunity cost calculation which in the case of the author might be ok but definitly not ok for many of us indie hacker who are spending their heart and soul building a sustainable business.

paulddraper
0 replies
16h32m

I'm guessing either the author had a very strong personal reason (i.e. really wanted out), or the business was not particularly sustainable/growth-favorable for one reason or another.

mountain_peak
2 replies
23h0m

First off, congratulations on the sale - sounds like the right time and the right reasons for you, and you're 100% right on the seemingly 'backwards' nature of incentives and rewards when working for a large org. I was somewhat saddened when the logo changed (I suggested an alternate), but completely understand your rationale.

As a side project, I'm currently working with a hardware founder (I'm primarily software) who exited twice before having his "clock cleaned" by overseas competition steal and undercut his patented products on his third venture, which caused him to all but close shop and retire early. He's back I think due to boredom, but I'm seeing just how difficult hardware is. Why do you think hardware doesn't generally have the same level of 'respect' as software? From what I can see, it should be held in much higher regard with a correspondingly higher level of compensation. Is it literally just the current ability for hardware to be reverse-engineered and undercut?

mtlynch
1 replies
22h47m

Thanks!

Why do you think hardware doesn't generally have the same level of 'respect' as software? From what I can see, it should be held in much higher regard with a correspondingly higher level of compensation. Is it literally just the current ability for hardware to be reverse-engineered and undercut?

Oh, my perception of hardware engineers is that they are held in similar regard to software developers.

If they do get less prestige, my guess is that it just comes down to money. The margins on pure software products are so high, so software businesses can afford to pay their software engineers really well. I've heard that typically hardware products sell for about 3-4x their bill of materials, so that eats up a huge chunk of your profits. And then there are all the other costs like storage, shipping, fulfillment that are nearly zero for a software business but significant for a hardware business.

I think for similar reasons, we don't see a lot of successful hardware startups. The VC money is probably flowing much more heavily toward software, so we hear of fewer hardware unicorn companies.

pvo50555
0 replies
21h48m

My findings are the same - having spoken to a founder working in robotics, with a successful product and a sizable customer base, he has spent a very long time looking for funding.

cdiamand
2 replies
1d3h

Digestively, how did you handle all that dessert in such a short timeframe?

mtlynch
1 replies
1d1h

Haha, great question, Cory!

It was over three days (dinner, dinner, lunch), and I was splitting them with friends. Although, I do love dessert and probably could have eaten those all solo.

cdiamand
0 replies
23h15m

Haha! That's great! Selling the company - also incredible. Congratulations my dude.

akudha
2 replies
1d4h

Wow, 15% broker fee! Didn’t know brokers charge that much

mritchie712
1 replies
1d3h

If they bring you the buyer, that feels fair.

But in this case, it seems the buyer found him thru his own content, which is wild.

mtlynch
0 replies
1d1h

No, the broker found the buyer.

I see how it's confusing because I say in the post that the buyer read my retrospectives, but that was after he had discovered the company through Quiet Light.

I've just edited the article to clarify that the buyer discovered my blog from Quiet Light.

wcedmisten
1 replies
1d3h

Congrats Michael!

mtlynch
0 replies
1d1h

Thanks so much, William! Great to hear from you.

ttcbj
1 replies
23h21m

Congratulations! And thank you for sharing your story over the years. You are an excellent writer and thoughtful founder. I am really glad you found this graceful and economically rewarding exit.

I also own a small bootstrapped company (pure software), and I am now on year 21 (!). Someday, my business will run its course. When it does, I will probably write a blog post about the entire experience of starting and owning it, and if I do I will have been inspired by your posts.

Best wishes.

mtlynch
0 replies
22h46m

Thanks for reading and for the kind words!

And 21 years is amazing! With everything that's changed in the last two decades, it's awesome that you've continued adapting and kept competitive all these years later.

tadeegan
1 replies
23h25m

How much tax did you pay? Long term cap gains?

mtlynch
0 replies
23h12m

I'm still working with my accountant on that, so I don't have the final figure. I'm expecting the taxes to be relatively low due to expenses that I had to amortize in the last couple of years:

https://news.ycombinator.com/item?id=40513450

rglover
1 replies
1d2h

Congratulations, Michael! Still remember being an early tester/customer and getting the Ziploc bag of components :)

Cool to see the full lifecycle from launch to sale.

mtlynch
0 replies
22h27m

Thanks for reading! And thanks for giving us a chance in those early days!

pavel_lishin
1 replies
1d3h

I wanted a buyer who would keep investing in the company, not a competitor who would just axe the product or bleed it dry.

God, I hope the buyer lives up to your expectations.

actionfromafar
0 replies
1d3h

The buyer is small, so at least they can’t let the product languish out of apathy.

mmmlinux
1 replies
1d

How did you get people to trust your product? If I see something like this from a small outfit for a cheap price, I will assume that the price is being made up some where else. How did you assure you customers you cant access their machines when you want. Or that your service will offer the reliability they will need?

mtlynch
0 replies
22h58m

Thanks for reading!

How did you get people to trust your product? If I see something like this from a small outfit for a cheap price, I will assume that the price is being made up some where else. How did you assure you customers you cant access their machines when you want. Or that your service will offer the reliability they will need?

Good question!

Customers didn't express concern to me about me accessing their machines. I don't know if I did something special to engender trust or the average customer isn't so worried about that threat. I could imagine that there was some trust in the fact that my face was on the website, and I was clear about who I was and that I was located in the US. For a lot of customers, I'd imagine that I'm less likely to have backdoored the product than a faceless corporation who operates from overseas.

I also found that many of our customers found us through word of mouth. So there was trust that the product worked well because they heard recommendations from friends, co-workers, or bloggers that they liked.

markusw
1 replies
1d2h

Really interesting read, thank you for sharing!

You mentioned that building tinypilot suddenly sparked way more interest than your other attempts. Do you have a plan for your next product? Try out different things and hope you find something that gains similar traction? Or do you have some sort of evaluation criteria for your ideas?

mtlynch
0 replies
1d

Thanks for reading!

You mentioned that building tinypilot suddenly sparked way more interest than your other attempts. Do you have a plan for your next product? Try out different things and hope you find something that gains similar traction? Or do you have some sort of evaluation criteria for your ideas?

Yes, the market's reaction to TinyPilot will definitely impact how I evaluate future businesses in the early stages. That said, I don't want to overindex on this one experience, as I know other founders who found product-market fit more gradually.

But my experience with TinyPilot does support lessons I've been taught that you should launch early, potentially without even a working product ready. In previous projects, I'd gotten too excited about the engineering and convinced myself I needed it first, but TinyPilot was a really small amount of engineering before I started selling.

My other takeaway from TinyPilot was how much of a difference it makes to sell a product that's aligned with my blog audience. I'm not really an IT blogger, but a lot of my readers are IT people and enthusiasts, so my blog was a huge advantage in finding early customers. My other products were things that had nothing to do with my blog like parsing recipe ingredients or finding live comedy.

I don't have a strict plan for my next product, but I want to focus on things that I can test quickly and drop if I can't find paying customers within the first two or three months.

gigel82
1 replies
1d2h

This is interesting. Once manufacturing (and other tedium) was outsourced, I'd have thought that's "making it". More or less "passive income" presuming the employees took care of everything else. If the revenue truly was 208k, you'd just need to "hang in there" for 2.5 years and you'd make whatever you got in the sale, then everything else coming in later would be just "extra".

mtlynch
0 replies
23h49m

Thanks for reading!

Once manufacturing (and other tedium) was outsourced, I'd have thought that's "making it". More or less "passive income" presuming the employees took care of everything else. If the revenue truly was 208k, you'd just need to "hang in there" for 2.5 years and you'd make whatever you got in the sale, then everything else coming in later would be just "extra".

Yeah, I definitely understand that expectation, but I don't think I could have gotten it to 100% passive income.

Even if everything ran perfectly, everyone still needs a manager. So at the bare minimum, someone has to check in with the team, make sure everyone's being paid, etc.

But with so many moving parts in a hardware company, things are never running perfectly. There's always something going on like some part is no longer available or some process has changed with our vendors or one of our vendors has made a mistake and we have to work with them to fix it.

I theoretically could have hired a COO to manage operations, but that person would have to be comfortable managing a dev team, support teams, and making hardware/logistics decisions. So even if I could find a qualified COO willing to work for a $150k salary, the full cost after payroll taxes and benefits would likely exceed any profits the company was making.

bittwiddle
1 replies
1d2h

Thanks for sharing! I'm currently trying out a bootstrapped hw project myself, and have enjoyed following along with your progress.

You mentioned having trouble working with vendors, was this for ex: having boards assembled? I guess I've probably gotten "lucky" with relatively low scale so far, but been happy with the assorted online PCBA services.

mtlynch
0 replies
1d2h

Thanks so much for reading!

You mentioned having trouble working with vendors, was this for ex: having boards assembled? I guess I've probably gotten "lucky" with relatively low scale so far, but been happy with the assorted online PCBA services.

Oh, it was a challenge to find vendors for pretty much everything. The cost of switching vendors in hardware is pretty high once you've built a pipeline around a particular vendor, so it's important to have reliable vendors. But we had trouble finding vendors for PCB design, PCB assembly, third-party logistics, and packaging. We eventually found vendors that worked well, but even the good ones would have occasional wrinkles that needed smoothing out.

I wrote previously about how poorly I chose a vendor to do a redesign of TinyPilot's website:

https://mtlynch.io/tinypilot-redesign/

bArray
1 replies
9h41m

As for the salary, $100k/year is roughly what a software developer makes fresh out of college in the US. And that’s without a 12-month commitment

Fresh out of collage? The average appears to be $100k [1], but this would include senior developers too. I think their sense of wealth is warped by Google...

[1] https://www.glassdoor.co.uk/Salaries/us-software-developer-s...

ryandrake
0 replies
9h27m

You get that kind of exaggeration here on HN all the time when the topic of salary comes up. People will casually say things like "Oh, most tech employees make $500K/year and drive Ferraris." or "Developers can easily make seven figures!" when they're actually just talking about a few specific senior FAANG developers they know who live exactly in the Bay Area and got their equity grants at just the right time...

CodeWriter23
1 replies
1d1h

@mtlynch I’m trying something new and with a different approach this time. I realized reading your post today, my “new” approach borrows a lot from your prior post on optimizing and externalizing ops at TinyPilot.

Just wanted to say Thanks for that. Best wishes in becoming a new parent.

mtlynch
0 replies
22h57m

Oh, awesome! Glad to hear it was helpful.

Arch-TK
1 replies
1d1h

ServerCo would email me a list of detailed questions about TinyPilot’s finances and risks, I’d answer in a day or two, and then there’d be weeks of silence. Finally, they’d respond with a new round of questions, and we’d start the cycle again.

Wow, I've done technical due diligence for a number of large acquisitions in the past few years (quite a few big enough that most people on HN would have heard of them) and the usual timescales are in the order of a couple of weeks and involve constant and in some cases daily question rounds.

Taking what sounds like months and months of time to handle the process sounds super laid back. Certainly seems far more stressful than anything I've ever seen.

mtlynch
0 replies
23h7m

Yeah, a bit of extra context is that the four months that I was talking to ServerCo also overlapped with my wedding and honeymoon last year. I would have pushed for a quicker decision, but I didn't want to be in serious negotiations about an acquisition at the same time as my wedding.

That said, when I talked to Chris at Quiet Light about how it played out with ServerCo, he said it was rare to see strategic acquisitions come together successfully at TinyPilot's scale. He suspected that because I approached ServerCo and acquisitions weren't on their mind at all, it just wasn't a priority for them, so that's why everything went so slowly.

xarope
0 replies
13h48m

Can I just say, it's nice to see a "small" business owner succeed, in a sea of desperate wanna-be-unicorns?

And my interest is piqued by the Pizookie Trio, whatever that may be...!

wuiheerfoj
0 replies
1d2h

Great post - I love these candid insights into founder life.

It’s hard to learn a lot of these lessons without going through it, so I really appreciate you sharing

willsmith72
0 replies
23h51m

When they ask, "how do I know if I have product-market fit?", i will point them here

With every other project, I had to beg and plead with people even to try my product. With TinyPilot, there was so much demand that I struggled for months to keep the product stocked.
tinyhouse
0 replies
22h5m

The sad part of all of this is that he both lost money and was more stressed than if he stayed at Google. He did gain many things too, including getting freed from a job he didn't like, learning a lot and gaining an audience. But it's not a success story yet as far as money and well being go.

syntaxing
0 replies
21h1m

Huge kudos to Michael on bringing us through his journey, including the selling. I remember starting reading his blog during the pandemic, the expensive website upgrade that got him lower sales is something I think about every once in a while. Huge congrats on the exit!

sjducb
0 replies
4h50m

There is no discussion of hiring/internally promoting a manger, then stepping back from running the company. Did you consider that option?

simonswords82
0 replies
1d3h

Congratulations. I've been through the DD process and it is a seemingly infinite loop of Q & A that is so exhausting it's almost difficult to celebrate the funds finally hitting! Glad you made time for plenty of desserts.

All the best to you and your pending addition to the family.

saxelsen
0 replies
12h33m

Congratulations! Thanks for sharing your story with such transparency.

pyb
0 replies
1d4h

Congrats! Bootstrapping a HW business to good profitability and acquisition is a remarkable achievement, particularly outside of China.

ppbjj
0 replies
1d3h

This was such an enjoyable read, thank you for taking us through your process. And congrats!!

panstromek
0 replies
1d1h

I always enjoyed your annual reports (and the website redesign story). This looks like a happy ending to that whole saga.

observer987
0 replies
7h49m

What are the tax implications of selling a bootstrapped business?

nickca
0 replies
1d1h

Congrats and thanks for being so open in the write up!

m463
0 replies
14h6m

I have a tinypilot kvm. It's a nice network kvm that's pretty easy to get going. For example, it does 1920x1080 resolution immediately. I would use it more often, but it is loud - louder than the servers I hook it to.

I switched to pikvm which has a little less polish, but you can put together much cheaper. It is even more hackable. For example, connect to 4-port kvms that have RS232 and you can run 4 systems.

tinypilot seems to have some serial or order number that you need to download an update. pikvm seems to reserve some features for hardware they sell (for example, they don't seem to want to support HD resolution, even though you can just move an edid file and support 1080p at less than 60hz).

Both of them are or at least started as raspberry pi kvms with an HDMI-in digitizer (either csi or usb) and hardware hacks to use the usb power port to emulate usb devices (keyboard/mouse/drive)

kstrauser
0 replies
1d1h

Good for you, Michael. Congratulations on a successful product, a successful exit, and an approaching baby!

kristianp
0 replies
1d

Sale price: $598,000 (2.4x annual earnings)

I don't want to offend, but 2.4x earnings is disappointing to me. I dream of selling a business for 5-10 times earnings and retiring. The assumption being the 5x earnings assumes the business will grow, perhaps doubling every 5 years?

kentt
0 replies
5h4m

You likely dodged a bullet by getting rejected by FE International. I went through a couple of acquisition processes with them. Almost every person I dealt with there was dishonest and unprofessional.

jonathanyc
0 replies
1d4h

Congratulations on the sale!! I love your blog and have really appreciated your retrospectives.

jealousgelatin
0 replies
22h16m

Huge congrats man. I’m still posting retrospectives because of you. Excited to see your next project!

jcalabro
0 replies
1d3h

Congrats! Extremely impressive and inspiring. I always enjoy your posts.

ilamont
0 replies
22h59m

without an office and custom in-house manufacturing, a prospective owner could run TinyPilot from anywhere in the world.

Questions business brokers ask is how many hours the owner spends each week, and if it needs to be on site.

Lifetime profit from business

Thanks for including this. Startup hype always demands a focus on the size of the exit, ignoring the other funds extracted from the venture in the form of salary and covering other costs.

huhtenberg
0 replies
6h0m

Fantastic product, super well executed. Well done and congrats!

holografix
0 replies
23h49m

A brokerage fee of roughly 20% sounds wild. Can anyone comment on whether he was ripped off or whether it’s normal?

gnicholas
0 replies
1d

Congratulations, and good luck with your next phase of life (baby and whatever else it brings). It's been interesting watching your journey via your blog that pops up here every year.

garyhbutton
0 replies
6h27m

Congrats!

forgingahead
0 replies
16h58m

Congrats on the sale, and on your wife expecting! Been following you for a few years, and glad to see you got a decent exit and have some nice life events to look forward to this year.

Fascinating that you had such a poor experience with FEI, but good to hear Quiet Light was a better fit. I also thought about potentially selling my business a while ago, and the broker, while nice, was just not interested in conducting anything more than a commodity transaction. So obviously we paused, but good for folks to know this is quite common, and if you're selling, always make sure your broker is aligned with you, otherwise find another.

I also want to point out, for posterity, that the HN commenters are often amazingly confidently wrong in their strong assertions. For Michael's 2023 retrospective post which got shared here, someone blithely wrote off TinyPilot as being worth "close to zero"[0]. Obviously that was not the case then, and this deal shows it.

Congrats Michael! All the best with next steps.

[0]https://news.ycombinator.com/item?id=39401974

fitsumbelay
0 replies
23h16m

thanks for posting this

djeastm
0 replies
1d4h

I remember seeing your blog posts. Glad to see you ended up in the black with this business!

cypherpunks01
0 replies
1d2h

I must have missed this product, it seems incredibly useful, especially for providing remote access to legacy devices like NVRs, or random other gear that is a big hassle to remotely administer.

ctrlGsysop
0 replies
19h35m

Great story. And congrats to Scott.

bredren
0 replies
15h29m

I had my SaaS rejected by FE international, wrote them back and told them they were wrong and to take another look. They did, took it on and we sold it within 90 days on similar terms.

It may have turned out better for this founder that they didn’t go with FE, but I urge people to not always take a single no for an answer.

balls187
0 replies
23h28m

1) Congrats on your exit.

2) Congrats on expecting.

3) Thank you for sharing. I found this insightful, and hopefully throughout the journey you found more fulfillment than you would have had you stayed working at Google making software for such amazing product manager decisions like a $240 smart watch for 8 year olds...

Mgtyalx
0 replies
1d3h

I understand wanting to move on, but... from an outsider it looks like you sold just as the company started getting big enough to be interesting.

JohnCClarke
0 replies
1d2h

Well congratulations! That's awesome!

Crier1002
0 replies
12h58m

ive always enjoyed reading about your inspiring TinyPilot journey over the past few years. i hope you won’t stop writing! congrats and all the best!

Ahmd72
0 replies
21h0m

Been following your story from the beginning Michael, as around the time your tinypilot/KVM came out, I was having the same issues but never occurred to me or had the energy to tackle it. So glad you did and gave an insight to your journey, truly shows the amount of grit it requires to run a business and happy that you finally were able to close.

20after4
0 replies
13h52m

This seems like a pretty good conclusion for the seller, all things considered. That is, with the exception of all the stress. I'm sure mtlynch won't miss all that stress.

Anyway, to mylynch: Congrats on the sale and on starting a family. Also: Thanks for documenting everything so thoroughly. It's a rare behind the scenes view into how a bootstrapped startup works in the real world. Very valuable for others to learn from your experience!