Because what it represents is the triumph of exactly the kind of technology that's supposed to be impossible: open, empowering tech that's not owned by any one company
Contrast this to other media formats online, like YouTube or Tiktok or Twitch, which don't rely on open systems, and are wholly owned by individual tech companies.
This is a strange argument, unless I just misunderstand. Are they intending to point out that there are more podcast services than video services? Is “podcast technology” different from an mp3?
Podcast technology is RSS. RSS is distribution. An MP3 or MP4 (or whatever Google uses) is just a container. Without distribution, it sits there doing nothing.
Being able to look up almost any podcast in any podcast app and find its RSS feed and subscribe to it directly without requiring any intermediary is a huge thing in this era of proprietary silos. That's the point he's getting at.
Apple could go rogue tomorrow and start rehosting all podcasts in its directory, which most apps depend on, and I would still have my list in Overcast to go and get RSS feeds direct from the source.
You are not representative.
The vast majority of podcast listeners subscribe a channel on YouTube, Spotify or Apple.
The vast majority of podcasts are served from similar centralized media companies.
Which is why "JRE is moving from YouTube to Spotify for $200 mil" is a thing. If podcasts were decentralized you wouldn't "move" from one content company to another.
JRE used to be distributed on his personal website before Spotify. And it seems like they're now going back to hosting it on several platforms.
Because the deal will end (at the end of this year) and presumably they correctly sense it won't be renewed.
That's just a power rule, not an insight. The idea that you can choose between YouTube, Spotify, or Apple for the same product is good. The fact that you can still choose from a long tail of RSS providers for most shows is even better.
The long tail is really the important thing. Most things over the last 10 years ended up binary: either almost no one used it, or everyone used one thing. All efforts by centralized services to take it over have failed. And most of those efforts were only viable in the now fading overheated market driven by free money.
Which is why "Wherever you get your podcasts" is a radical statement.
99% of people read that as "Whichever you prefer from Spotify/YouTube/Apple"
Could you elaborate a bit further? I don’t see why this is necessarily true.
Someone is hosting the sound file that’s ultimately played when the podcast is listened to. A sibling comment to yours is saying that JRE is newly to be hosted with multiple hosts, which is the only real step away from centralization. RSS is just providing the means for an up-to-date URL for the podcast episodes.
At the end of the day, the podcast is served by one of these hosts, regardless of how it was discovered. It can be observed that they’re centralized when media companies make exclusive deals as Spotify attempted with JRE.
But you can get 99% of the same podcasts via Apple as you can via Spotify or many other podcasting apps. Just like you can visit websites on almost any web browser. This used to be how everything was expected to work online, but that has changed dramatically, and for the worse.
(Spotify is trying to break the openness of podcasting but they mostly haven’t managed to do so, yet.)
It's really not. They bought his regular anti-intellectual dribble not because podcasts aren't decentralised, but the opposite: because the inexplicable draw of his particular brand of common-sense-insulting prole-feed might convince people that podcasts are something only big services can do, and to compete with other big services trying to do the same things. They want to give the impression that big content is "locked up" by services, when it's not.
In my estimation it hasn't really succeeded (in his asinine, consistency-free, bloviating world or anywhere else).
All they really did is associated their brand with his twaddle.
If you make such statement you need to provide some numbers to back it up.
I mean, Android is still the largest platform in terms of users and it doesn't have a dominant podcast app. Spotify for a long time didn't offer podcasts and it still offers only very poor experience for podcasts.
It’s not content distribution.
But what is the source? Who is typically hosting these? Audio is easier to distribute than video, but aren’t most podcasts hosted on a handful of large services?
There is one centralised bottleneck - Apple's iTunes podcast index / search API - which seemingly everyone else in the company has forgotten about and runs pretty openly for anyone to submit to and use.
There are also a handful of essentially CDNs that host the .mp3 files themselves, but these are more or less completely interchangable. They're just infrastructure for hosting files.
https://podcastindex.org/ is a great.
I use https://podcastaddict.com/
But thanks for posting this! Occasionally, I can't find a particular podcast on my preferred site.
I'm a very (very, as in: too) avid podcast listener and the fact that apple run one of the biggest "phone books" has literally never stopped me from doing anything podcast related. I find new podcasts just fine, by word of mouth as well as in other directories.
The only player in town that seems to really make a dent in the openness is Spotify which have been aggressively buying out podcast teams and taking them off the open web, and that's one of the prime reasons I cancelled my subscriptions.
Then there's smaller losses like the BBC4 which made most of their podcasts have a 1 month delay vis-a-vis their own app. I have no interest in that. In effect, this just served to curb some of my compulsive newsy consumption. If something isn't important enough to still be heard a month later, maybe I didn't need to hear it in the first place.
Anyhow, I very much agree with the article and I'm happy someone made the point so much more eloquently than I've managed in my many debates about the matter.
Yeah, this is what I thought. RSS will give a URL to a sound file, which is hosted by someone, somewhere. It doesn’t sound like there’s anything inherent to podcasts -- not even RSS even though it’s so ubiquitous -- which prevents the content distribution to be more centralized.
If a podcast recording is exclusively hosted by Spotify, that is where everyone gets that podcast; even if they got the URL for it elsewhere. It’s a bit like saying I get my articles from HN (disregarding that I don’t use RSS for it).
Almost every podcast I listen to comes from a different site. It's as easy as setting up an RSS feed on your own website, which is very comparable to hosting your own blog. Sure, plenty of people use Medium, but lots and lots still self-host.
The sad part is this used to be completely normal. I remember browsing the web and most sites would show that little RSS icon in my browser indicating they have a feed available.
But people are happy to let companies like apple run their lives for them and decide what they are allowed to consume, so now we have to act like this perfectly normal and reasonable thing is special.
Yes, Siri. Thank you, Siri. May I watch another podcast, Siri?
The RSS header is often still present. It's browsers that stopped supporting it.
Not really, I have a browser extension that still shows it. Super rare now, which isn't surprising, because like you say the browsers don't show it by default anymore.
Right. Browsers stopped supporting it. Defaults matter. You can add a plugin for any obscure thing.
I'm not sure what your point is, but I think we're basically agreeing? RSS and decentralized hosting used to be normal until the bigcorps got greedy and started manipulating the masses (by removing features from browsers and such) into believing walled gardens are the only way.
I'd like a Really Simple Podcasts site where I can just log in with a username and a password, drag and drop an MP3 file from my computer, and have it get published as a new episode. Bliss.
That's how most podcasting platforms work. For example, that's exactly how https://transistor.fm/ works. You make an account, upload an MP3, get an RSS feed.
Yeah! This is exactly what I was looking for, thank you!
If I post a video on TikTok, you need to use the TikTok app to play it (with all the privacy implications of that).
If I give you a podcast URL, you can play it in pocketcast, overcast, or even write a few lines of Python to download it and play it in an mp3 player.
You can play it using a web browser app by going to TikTok's website.
Can you play a TikTok video on, say, Instagram Reels or YouTube Shorts?
That's the point. Feature-wise, they're all nearly identical. With podcasts, you can just choose your client or even create your own with the same catalogue as any of the big players.
With short-form videos, you can't.
Those apps embed a web view which allows those apps to load links to TikTok within the app.
...with all the privacy concerns that entails. The website is slightly better than the app but it's still a privacy nightmare
You don’t even need python, RSS is just plain old (plaintext) human-readable XML, just follow the link and find the .mp3 url directly
It’s not entirely clear, but I think it’s the fact you can simply 301 redirect to your new feed on a different platform.
Seems a bit misguided, because unless you’ve been pointing to your own domain the whole time, you still depend on the previous platform to 1) offer this feature at all, 2) keep serving that 301 forever or your old subscribers will be lost. Do podcast apps permanently change the feed URL when they see a 301? Am I missing something?
AFAIK most podcast platforms offer redirects.
That does not represent a “triumph of […] tech that's not owned by any one company, that can't be controlled by any one company” though.
It’s just companies being nice, because the incentives to not be nice haven’t showed up yet.
Podcasts are just a type of media like music or TV.
It's akin to saying "wherever you get your music".
Except that really, for music there's only 2-3 stores you can get any significant amounts of it. And all of them suck, and lock you into their own apps.
Even with physical media there's only so many big labels, and the rest is vanishingly small.
Who offers podcasts and operates them is so different from these in quantity that it makes a qualitative difference to the medium.
There are more places to get music now for most people than there were when I was a teen in the 80s.
Sure, the streaming services lock you in, but that's part of the deal you make -- small sub fee, all you can eat. I'll make that deal.
But Apple, at least, also offers online PURCHASE of DRM-free audio files. I dunno who else still does (Amazon?), but I don't think any of those vendors are still trying to do DRM or lock-in for purchased music. It's just that, by and large, the mass market has moved to the streaming model instead of the purchased-music model.
To put it simply, no one is able to say, “wherever you get your videos”.
Sort of, if a user has the same handle and post to all the major sites it works like that.
We very, very briefly had something like audio podcasts with video. I would fire up Miro (then Democracy Player) when I went to class, then come back to a bunch of videos downloaded via RSS's video containers from places like Revision3 and TWiT. All it lacked was a discovery platform like Apple Podcasts, though the player itself tried to provide discovery.
All the surviving shows have moved to YouTube. YouTube could provide the same sort of service, but it's not compatible with Google's dependence on ads.
Well, yes, of course it's different from an MP3. Part of what makes podcasting possible is RSS. If I upload an MP3 to my website, that isn't the same as uploading an MP3 and publishing an update for it to an RSS feed monitored by individual subscribers and podcast services.
Eh. If I make short documentaries in MP4 format and only distribute them in RSS are they podcasts? If I'm a musician and make music videos through RSS are those podcasts?
In other words, is any 1+ set of media files on RSS a podcast?
If you publish them to a podcast-compatible RSS feed, yes, of course, you are podcasting. There are plenty of video podcasts.
I know a lot of people conflate "podcast" with "show." Just publishing a podcast feed of your songs might not be something you consider a show per se, and that's fair, but if it's a podcast feed I can subscribe to in my podcast player, then you are podcasting.
If I follow a podcast, I follow that creator.
If I follow a YouTuber, I follow that person's channel on a particular, closed, privately-owned platform. If YouTube decides to kick them out, I no longer follow them.
Yesterday I actually learned about an app trying to solve that problem [1] through an absolutely bad-ass video response by one of its creators to a takedown notice from Google [2] (the mic-drop part starts at 3:29)
[1] https://grayjay.app/
[2] https://www.youtube.com/watch?v=KJ42f-tV_3w
This quote got me because I think the author missed the goal of the podcast as originally set out. Apple didn't want to sell the medium, they wanted to sell players. They've had many chances to lock down iTunes for podcasts, but didn't, because that's not what they were after. They wanted to sell iPods, then iPhones. And they kinda won - we call them "podcasts" after all, despite people trying to change it to netcasts or other such terms.